Research the industry. Learn about the company before you pitch them, Pope advises. Know what happened with their last stock offering. Find out how well your new tool will apply to their current business situation. â€œPut your pride aside and get someone that can teach you,â€ says Pope, who after a number of letdowns realized that he needed advice from someone who was a veteran in the business. He talked to an uncle who worked as a grocery store manager for 16 years and visited other store managers across San Francisco to get their advice about how his app should work.