Create a visual business plan. â€œWeâ€™re visual people,â€ says Pope. â€œWe arenâ€™t impressed by what is being saidâ€¦ but we are stimulated by visual [elements].â€ Play up the visuals early in your business presentation because if you get their attention early, they will stay engaged. Donâ€™t worry about creating a long drawn out business plan, he says. You wonâ€™t have a lot of time to pitch your idea, so you need to make sure it is short and interesting.