Be flexible. Know what you donâ€™t know, and then pay for the talent that does. As stated, packaging is important, although not the end all be allâ€”but it is important. It comes in as a very narrow second to having a well-edited book. A bad cover design can be disastrous to sales and can get your novel overlooked. But oft times authors have their egos so invested in a specific design, (and not being cover designers or graphics pros), that they canâ€™t see that what they want on a cover simply doesnâ€™t work. Let it go. Get a pro.