REEBOK: Always the pitchman, Jay-Z also plugged his own product on 2003â€™s â€œWhat More Can I Sayâ€ (â€œS. Dots on my feet make my cipher completeâ€). The S. Dots on his feet where actually from Jay-Zâ€™s shoe line through Reebok called S. Carter Collection by RBK, which launched that year. Two month after Jay-Zâ€™s shoe sold out of 10,000 pair within an hour of it release, Reebokâ€™s stock was up 55% from the previous year. Now, artists like 50 Cent, Kanye West and Swizz Beatz can thanks Jay-Z for landing sneaker deals without the need of a jumpshot.