Words are key. Your resume should include as many relevant keywords as possible. Avoid using general terms like â€œgood communication skillsâ€ and â€œteam player.â€ Instead, use keywords that match exactly what the employer is looking for. For example, if youâ€™re pursuing a career in marketing, words like â€œresearchâ€ and â€œpromotionsâ€ will jump off the page and of course show up more on job search engines. Donâ€™t waste precious resume space by using overused words that donâ€™t mean much.