After working as an on-air radio personality in Washington D.C. and Atlanta, GA for a few years, La La pursued a Los Angeles career with KKBT 100.3 FM (The Beat). She took on the stationâ€™s mid-day slot, and quickly worked her way to the evening show with Eric Cubiche. Known as The B-Side, the show took off, making La La â€œthe highest-rated urban female radio personality in the Los Angeles market.â€ But while the Brooklyn-bred radio host was building quite the name for herself on the airwaves, her heart lived in television. â€œI moved on to Los Angeles to do radio at the same station Steve Harvey works at,â€ she says on her MTV bio. â€œI did really well out there and one day I went on an MTV audition. I didn't get a call back until one year later. I started auditioning again a thousand times and finally I was given the JOB! I moved to New York and got it popping!â€
In 2002, the now basketball wife joined the lineup of MTV VJs, hosting a slew of shows and one-offs including TRL, MTV2 Hip-Hop, Direct Effect, Fashionably Loud, MTV Spring Break and more. After making her way to the set of the small screen, the Nuyorican beauty showed off her love for hip-hop working with artists across the board including Nelly (â€œHot in Herre,â€ 2002), Camâ€™ron (â€œOh Boy,â€ 2002) and Ray J (â€œFormal Invite,â€ 2001). Shortly after, La La commenced her acting career.