11 Successful Artist Brands Beyond Music

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ICE CUBE  As one-fifth of controversial rap group N.W.A., Ice Cube was an unlikely candidate to be a mainstream marketable brand. But through his on screen portrayal as Dough Boy in John Singleton’s debut film Boyz N the Hood, he showed there was more to him than meets the eye. Cube’s success as an actor made him a household name with a net worth of $100 million, but it’s his business acumen that’s notable. The pioneering rapper-turned-actor has managed to have a hand in the production of almost every project he’s a part of. Furthermore, his production company CubeVision turned two of his films—Barbershop and Are We There Yet?—into sitcoms. There was also his social experiment on racism for FX, Black. White..

ICE CUBE As one-fifth of controversial rap group N.W.A., Ice Cube was an…

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