11 Successful Artist Brands Beyond Music

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JAY-Z  With a net worth of $450 million, Jay-Z embodies the title of Hip-Hop Entrepreneur. The respected rapper dabbled in business early, starting Roc-A-Fella Records and later Rocawear clothing with former partner Dame Dash. While Jay continues to have a successful music career—every single one of his 11 solo albums has gone at least platinum—his business model continues to evolve. The Brooklyn native has previously served as the President/CEO of Def Jam Records and has since started Roc Nation, home to new school rap phenomenon J. Cole and budding pop star Willow Smith. He remains one of Forbes’ annual Hip-Hop Cash Kings, and has taken his brand way beyond music and fashion. Jay-Z is a co-owner of the New Jersey Nets, owner of the 40/40 nightclub and has invested in the Buffalo Boss franchise with his mother Gloria Carter. As if that’s not enough, he recently launched lifeandtimes.com, a lifestyle website delivering a daily dose of music, fashion, film, and art.

JAY-Z With a net worth of $450 million, Jay-Z embodies the title of…

(Image: Getty)

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