11 Successful Artist Brands Beyond Music

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WILL.I.AM  As the mastermind behind the Black Eyed Peas, will.i.am has seen the group grow from underground L.A. hip-hop group to a chart-topping crossover collective. As a producer, he’s worked with everyone from Rihanna, Nicki Minaj and Britney Spears to Justin Timberlake and the late Michael Jackson. will’s transition into other markets is relatively new, but his steps have been gigantic. In addition to appearing alongside Hugh Jackman in comic book movie spin-off Wolverine, he gone deeper into digital innovation, landing a Director of Creative Innovation title at Intel. With a current net worth of $75 million, will started his own mobile app line called will.i.apps, with its debut product being BEP360 for loyal Black Eyed Peas fans.

WILL.I.AM As the mastermind behind the Black Eyed Peas, will.i.am has seen the…

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