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By Anslem Samuel | Published October 20, 2011 | Full size is 620 × 480 pixels

Create the Perfect Atmosphere Don’t forget aesthetics. From the point that customers enter your salon or spa to the moment they exit they should be presented with an environment that is clean, relaxing, comfortable and appealing. Make sure all your equipment is clean and presented well (i.e. towels, hair products, etc.). Create a memorable and comfortable waiting area by offering up-to-date magazines, coffee table books for reading—essentially, anything you can do to make your salon or spa more pleasing helps to retain customers and gain new ones.

Create the Perfect Atmosphere

Don’t forget aesthetics. From the point that customers enter your salon or…

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