![The cast of Mooz-Lum attending another sold out screening (Press) DON’T BE AFRAID TO GO AGAINST THE SYSTEM: The problem with making an original film like Mooz-Lum is that the big studio system has no idea how to market and promote it. Hollywood is used to churning out action flicks, comedies and superhero-based franchises, so when faced with a dramatic story from the perspective of a Muslim American family, mainstream moviemakers are at a loss. Knowing he had a compelling story, Basir circumvented the major distributors and used social media to build a grassroots movement he jokingly refers to as a “movie-ment.” “This movie would have been made no matter what but I doubt we would have been able to distribute it [through AMC] without us relying heavily on social media and word of mouth to make this film successful,” he says. “If not, what do you have? Traditional marketing, posters on trains, commercials on TV…? That costs way too much money, stuff we don’t have and Facebook is free.”](http://cdn3.blackenterprise.com/wp-content/blogs.dir/1/files/2011/02/Cast-of-Mooz-lum.jpg "Cast-of-Mooz-lum")
The cast of Mooz-Lum attending another sold out screening (Press) DON’T BE AFRAID…
5 Keys to Success for Independent Filmmakers
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5 Keys to Success for Independent Filmmakers
The cast of Mooz-Lum attending another sold out screening (Press) DON’T BE AFRAID…