5 Things to Think About Before Investing in Art

Isolde Brielmaier is an expert in the world of art and shares her pointers on preparing yourself to invest in more than pretty pictures

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Only Buy What You Love

There’s a big difference between a piece that’s worth $400 and $40,000 besides the price, but that can be hard to determine for a novice. That’s why Brielmaier stresses the importance of being knowledgeable about what you’re buying and why. “If you spend a lot of time collecting, it’s really nice if you like the work,” she says. “That’s hard for [people] in business to wrap their head around because they want to know, ‘Well, what’s the return on the dollar here,’ and oftentimes if you’re talking about a blue chip artist like an Andy Warhol, you don’t know, especially with some of these younger contemporary artists.” Brielmaier suggests researching an artist from exhibition history to where he/she went to school before making a purchase. But ultimately, “Go with what you like. It has to have that appeal to you, particularly because it’s going on your wall.”

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  • Joyce Dade

    Thank you for this fascinating information about collecting. Ms. Brielmaier covers many bases here and to the point. My only concern is that readers keep in mind that for example, Pablo Picasso did not have a Yale or Harvard graduate degree in painting. Many African American artists seem to need this high level of academic success to get wide recognition but, schooling is an arbitrary indicator in the final analysis. Genius is not always pedigreed by the Ivy League. A wise investor and or collectors knows this and will seek out artists who are under the radar often with greater results for doing so. Not everyone can afford to attend and graduate Harvard but, African American artists such as Kehinde Wiley and other African American artists fortunate to have those credentials are few and far between. The need for a status degree is actually a double standard. Other artists don’t need such high end sanctions and for perhaps all the obvious reasons. In the final analysis, the proof is in the product and visionary artists can be found where you least expect them to be. http://joycedade-photography.blogspot.com

  • Blayton_law

    Many artists have websites where you can see samples of their work.  One example of such a website is at: bettyblaytonartist.com

  • Excellent article. As art lovers, we appreciated this article. Definitely gives some insight into the art collecting process.

  • Mike

    how do you find a art appraiser who has expertise in Black art both African and African American?  I am in the RTP area of North Carolina