← 5 Tips for Independent Success in the Fashion Industry

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By Anslem Samuel | Published January 6, 2012 | Full size is 620 × 480 pixels

Don’t Expand to Fast “Expand at your own pace. A lot of brands feel like that because they just sell T-shirts that they can’t compete, but that’s not always true. With SOHK, T-shirts were our core business and we filled in the collections with a few other pieces,” says Murray. “Growing outwards rather than upwards is counterproductive and can kill a brand. With Tradition, everyone plays his or her position and that’s why we’ve been able to expand properly. Small businesses need role players not dictators for the vision to widen. At the end of the day staying power is what separates a true brand from a line that is just hot for the moment.”

Don’t Expand to Fast

“Expand at your own pace. A lot of brands feel like that…

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