← 5 Tips for Independent Success in the Fashion Industry

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By Anslem Samuel | Published January 6, 2012 | Full size is 620 × 480 pixels

Utilize the Web “You really want to increase your Web sales,” Murray says flatly. “Obviously when you are dealing directly with a customer, your profit margins are much better than going through a third party. Beyond that, it also helps you get to know your market. I love dealing directly with the proud alumni and the fashion conscious person looking for something different. I get on the phone personally sometimes with Web customers and talk to them to find out how they found out about the company. However, whether it’s Web or traditional retail, it all comes down to the success of the product.”

Utilize the Web

“You really want to increase your Web sales,” Murray says flatly. “Obviously when…

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