Uptown Magazine highlights how a few athletes who have expanded their brand to create customized timepieces.
LeBron James is the most recent athlete to come up with a timepiece. Dubbed the “Royal Oak Offshore Chronograph LeBron James,” LeBron’s new watch evokes the Miami Heat forward’s appreciation of both sport and style. The 18-carat pink gold and grey stunner features high-end details like a crocodile strap and a blue printed signature on the sapphire crystal, titanium bezel. 600 of the watches were made.