but to the world at large. The filmmakers at PAFF see cinema beyond just entertainment. Filmmaking is seen here as a tool to empower and uplift and the festival is an educational and cultural experience. Screenings at PAFF are sure to invite insightful dialogue and discussion. So for those of you who will be in Southern California for the Grammy’s, the NAACP Image Awards, or the Oscars; be sure to head down to Magic Johnson Theater and the Baldwin Hills Crenshaw Plaza. You’ll be glad you did.
For more information on the festival,visit www.paff.org.
George Alexander’s column on the business of entertainment appears weekly at BlackEnterprise.com. He is the author of Why We Make Movies (Doubleday Harlem Moon; $15.95), and Queens: Portraits of Black Women and their Fabulous Hair (Doubleday; $29.95).