WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

by Anslem Samuel Posted: February 16, 2011

Combs discusses branding before being honored by SESAC

Last week the entire music industry converged on Los Angeles for the 2011 Grammy Awards and BlackEnterprise.com was on hand all week, hitting the red carpets at the posh venues and rubbing shoulders with a who’s who of musical talent. It wasn’t all champagne wishes and caviar dreams in the City of Angels, though, as we used the opportunity as a chance to talk about the importance of branding and marketing with Sean “Diddy” Combs and a few of his musical peers.

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