The Apprentice 2010: Final Task Performance Review, Conclusion

Trump has hired his newest apprentice. But we couldn't help but wonder: Is it time for business reality show to retire?

'You're hired!' Brandy Kuentzel is the latest winner of "The Apprentice."

Griffin to greet the VIP golfers prior to the shotgun start of the golf tournament, the competition started before Griffin could do so–apparently no one bothered to inform the tournament announcer. Brandy’s team rebounded by having Griffin chat it up with golfers on the greens during the tournament as well as posing for pictures with each group of golfers. Finally, Liza decided to buy golf equipment for the tournament winners and smaller gift certificates of a few hundred dollars for the golfers, despite the team agreeing that VIP golfers would rather have $1,000 gift certificates. When Liza and Anand returned with the apparently no-name brand golf equipment, Brandy was incensed, but did not attempt to correct the problem. At the end of the tournament, much of the golf equipment was left behind. Thanks to attending every Black Enterprise/Pepsi Golf & Tennis Challenge event since 1994, I happen to know that what serious golfers, especially famous and wealthy VIPs, covet from playing in tournaments is neither golf equipment or gift cards. The want bragging rights–i.e. trophies. Big shiny ones. (Winners of the Black Enterprise tournament also win the coveted Purple Jacket.)

So, to sum it up, Clint’s team clearly outperformed Brandy’s team in the so-called decisive final task. Clint also has the best overall record as project manager, 2-1, among all 16 candidates of The Apprentice 2010 (3-1 if you count the Final Task). Brandy is 1-0 (1-1 including the Final Task). Clint clearly has superior people skills to Brandy’s, proving himself as a leader and motivator. He even earned the loyalty of the difficult and potentially contentious Mahsa, even though she evidently still has problems with him stemming from the events after Task 7. By contrast, Brandy selected her team specifically to avoid having to manage Mahsa. And when it comes to qualifications, there’s no contest. Brandy has a bachelor’s degree in political science from UCLA and a law degree from University of Chicago Law School. Clint has B.A. in business administration in accounting from Texas Christian University, a law degree from Southern Methodist University and is a certified public accountant–with far more job experience than Brandy. Even when asked by Trump why he should hire her, Brandy seemed as if she felt more qualified to be mentored by one of Trump’s sons or by his daughter than by Trump himself. It sounded like she preferred an internship; not an

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  • http://www.soniawilson.com Sonia Wilson

    Trump and Brandy have a crush on each other. Hellooo???? More at 11 (as in 2011)

    • http://www.spedient.com Nichole Hodge

      LOL! Too Funny Sonia…maybe true…but funny!

  • Renee

    I agree with you Alfred that Clint was robbed. My jaw hit the floor when he hired Brandy as The Apprentice – I did not understand it. I am going to look at the final 20 minutes of the show again because maybe I missed something.

    I thought the ending was weak that Clint went to the elevator and Brandy met the other fired applicants in the suite. I wanted to know how Clint felt about being fired. The ending left me hanging.

    Has anyone heard or read Mr. Trump being interviewed about why he hired Brandy?

    • Debbie

      I agree with you that it was outrageous that Brandy Keuntzel got hired in the final episode over Clint Robertson. Brandy’s sleazy, meaningful, direct eye contact stunt weeks earlier, when she told The Donald that she was attracted to “older men,” was ill-suited to a corporate boardroom and would have been more appropriate in a nightclub setting. I now am beginning to wonder exactly why Brandy was fired from her corporate attorney position.

      As Donald Trump fired both Anand and Mahsa for their dishonesty earlier in the season, he appeared to exhibit a strong, inflexible code of business ethics. I no longer think so. He allowed himself to be duped by Brandy’s fraudulent con-game, as he listened to Brandy’s false statement about how the cheap golf club sets were what her team selected when they “could not get the gift cards”.

      I recall that NONE of the Trumps asked a follow-up question about why gift cards could not have been purchased, especially since small gift cards in fact had been included in every single gift sack for the tournament participants.

      Of course, the truth was that neither Liza nor Anand respected Brandy’s leadership skills enough to purchase the gift cards that she had directed them to purchase. That was indiputably Brandy’s fault that she had entrusted those two to handle the task, and it would have been grounds for Brandy’s firing in any other episode.

      To wriggle her way out of it, like the lying, disreputable eel that Brandy has shown herself to be, she conned The Donald, and her two dishonest teammates looked surprised for a second, but said nothing. Both Liza and Anand tacitly supported Brandy’s fraud on Donald Trump.

      In contrast to Brandy’s weak, final answer to Trump about the “next generation” and how she was going to have a great personal relationship with all three of the older Trump kids, Clint instead had done his research and was prepared with a superb answer about his qualifications and his willingness even to move abroad to work for The Trump Organization.

      In the final moments of the season, Brandy again acted cheap and unprofessional as she WINKED at The Donald, telling him that she could “teach” him something, and using her left eye so that Clint could not see the wink if he were looking at Brandy as she spoke.

      It was so clear to observant television viewers that Brandy was the less qualified of the final two candidates, that I have begun to wonder whether there was an unethical “deal made between Donald Trump and Brandy prior to the final boardroom scene. It seemed odd to me while watching the final episode that there were two occasions on which Brandy addressed the matter of her possibly not prevailing. She spoke directly to the camera twice as she attempted to assure viewers that she would be okay with the decision if she did not prevail, because she had an exceedingly qualified opponent.

      I wonder now whether that was a set-up, so that viewers might be convinced to believe that The Donald’s hiring decision was not made until the time of the final boardroom scene. If that is the case, then Donald Trump has violated his own rules regarding honesty and business ethics, and it causes me to reconsider whether he even deserves the GOP presidential nomination if he was so easily conned by an obvious little trollop like Brandy Keuntzel. May she be disbarred the next time that she commits fraud!

      • Julie

        Debbie – so well-said! My jaw hit the floor when Brandy was announced the winner. I thought it was in such poor taste when she told Mr. Trump that she could teach him a thing or two. Wow…such lack of professionalism. Clint by far out-did himself on every task and obviously has so much more energy and enthusiasm to get any job done. Best of luck Clint and Mr. Trump, you passed over a great one.

        • Debbie

          Julie, did you also notice the look on Ivanka’s face as Brandy was announced the winner? I have seen Ivanka smile in a welcoming, friendly manner at other candidates, but that clearly was not the look that she gave Brandy. I am only surmising, but I think that Ivanka, and probably also Don because I regard him as an extremely principled guy, must have been surprised and disappointed at what Dear Old Dad had pulled as he followed the direction of his “little head”. I also think that The Donald’s stunt in picking Brandy must be obvious and hurtful to his wife. I really feel for that woman, as The Donald showed himself to be an ass on this last episode.

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  • http://www.spedient.com Nichole Hodge

    Alfred I totally agree.

    I blinked and Brandy was the new Apprentice. First of all, I was expecting a live finale so I really didn’t think that Trump was making the decision during the show. Secondly, based on what we saw, Clint was clearly the winner. It wasn’t even close. I do agree that Clint overplayed the whole “Texan” angle. Certainly he can’t be held accountable for his southern accent (although many professionals have worked hard to overcome accents that are significant geographic identifiers) but he can certainly be called on the carpet for his overuse of southernisms such as “y’all”. Also, he kept announcing that he was from Texas like it was Oz, as if no one knew of this ‘far away land’. Clint could have polished that up a bit. Although there is no question that he was robbed, my only other criticism of Clint was his answer in the boardroom. I would have liked to have seen him give specifics as to what project he felt he was best suited for as opposed to the ‘I’ll go anywhere and do anything for you Mr. Trump.’ answer. His ‘CEO in a box’ standard answer is a little old.

    Brandy wasnt very impressive at all. She neglected to confirm the address for the photographer, seemed out of sync with the Kathy Griffin appearance, failed to provide Trump with enough golfers and worst of all, didn’ t properly handle Liza’s puchase of the cheap gifts. But Trump wanted her as the Apprentice-period. I actually liked her answer in the boardroom-The organization as a whole has benefited from Trump’s experience over the years; a new, young member of the team could add value working with the younger Trumps to help shape the vision of the organization’s future. Smart answer, but not enough to win the task or the season. Come to think of it, she may have won several weeks ago when she mentioned to Trump that she preferred older men.

    In order for the Apprentice to have any sort of future, they will have to choose stronger candidates and more realistic tasks. This show has gone from a serious business bootcamp to a showcase of products with the candidates functioning as background props. Furthermore, if the viewers do not feel that strongest candidate will ultimately prevail, they will quickly lose interest, as many are now.

  • http://yahoo.com william cash

    clint was robbed but that is show biz. He can take this and possibly get a better position than TRUMP offered. As for Brandy she was right to want to work with the next generation. This would probably allow TRUMP to take care or implement other plans. Remember the children are the future leadership so why not ride that train. Clint was right for asking for the asssignment in Ireland. He did his home work and his answer showed. I would chosen that y self since I also read about the golf course in Ireland. As for it getting stale that is true..It needs more compelling personalities than they have brought on.

    • http://www.soniawilson.com Sonia Wilson

      William and Alfred,

      I don’t really think the show is getting ‘stale’ I’d actually like to see more seasons of it. I don’t even mind the ‘Celebrity’ model as these already successful people can teach a lot about relationship building and fundraising for charity where their winnings always go.

  • Bethany

    It was disgusting to watch Trump hire Brandy…disgusting Old womanizer..well Brandy got what she wanted and “Older” man, ugh! Clint will be better off not working for this organization. Trump as far as I’m concerned “YOU’RE FIRED” for firing Clint!

  • Jim Scott

    I’ve always enjoyed The Apprentice but I was lukewarm on the ‘celebrity’ shows based on the fact that the ‘celebrities were often “B-list’, at best and I couldn’t really identify with egocentric millionaires that were so used to being ‘the boss’ that they were incapable of working on a team and deferring to the Project Manager. I’m not happy about the ‘celebrity’ Apprentice coming back and I doubt I’ll bother watching it .

    As for Clint losing to Brandy, I was deeply disappointed – and I wasn’t alone. Many feel that Brandy’s looks and flattering of Donald Trump gave her the win , not her performance. Trump seems attracted to ‘cool’ blonds and Brandy fits that description. However, because I can’t read Donald Trump’s mind I’ll reluctantly give him the benefit of the doubt on this decision, which, is his to make, of course. I hope Clint receives some good job offers and does well because, as you stated, he was robbed on The Apprentice and would be an asset to any organization. I wouldn’t be shocked to learn that Donald Trump offers Clint a responsible job in his organization at a later date. However, I still disagree with Trump’s choice on this season’s Apprentice. I’m sure millions of Americans agree with me, for whatever that may be worth.

  • ackstua

    Clint was definitely robbed. Trump didn’t even give a real reason why he picked Brandy. Because of her answer in the boardroom?? It really wasn’t all that great and even if it were, that’s not enough to outweigh everything else in Clint’s favor.

    As for the show being ready to be retired, well yeah Trump thinks so too. There was a recent article about that. I think that’s why Trump pulled a stunt like hiring Brandy over Clint.

  • http://n/a So Mad

    MAY GOD BLESS CLINT and FAMILY for BETTER! YOU DESERVE ALL SUPPORTS FROM THE AMERICAN CITIZENS.

    The decision already made so why IVANKA bothered asking the audiences’ opinions for? Nothing is going to change any way! If you let the whole country voted, Clint would surely win since the majority of Americans used brains different than your TRUMP FAMILY but you all knew what type of employee you wanted to hire so we, American Citizens didn’t get the chance to help the TRUE DESERVER as CLINT!

    I’d not be proud to get something I don’t deserve as it didn’t belong to me but BRANDY was so proud of herself that her charm and smart talks at the right time could steal the career from the better CLINT. If she was that all great, she wouldn’t be laid off from the previous company she worked for that’s just a simple fact that even the 5th grade can think about!

    Mr.TRUMP and his FAMILY already chose the Winner on their minds but he pretended to ask the other candidates’ opinions. Why relied on their words as some of them were enemies of Clint and were jealous of him to win at the first place while some were smart enough to lick Brandy in case she won so they might be able to get ahead in the future through her, is that a simple trick?

    If looks and speech are final decision to choose the winner so why bothering making people working hard for since ability was ignored when the talker with better appearance was chosen over the doer with less attractive looks? He has more educations, more experiences, more dedication, smarter leader and team player plus a lot more other great qualities,but just older and fatter with more sincerity not sweet talks that made him unfit to work for the TRUMP FAMILY???

    I used to adore Mr.Trump’s smartness but lost my respect since he hired very low class of mouth,”Joan Rivers” who had less talent than “Annie Duke” so why bothering working hard on making more money for charities for if loyalty to his friend is more important than who shall deserve to be the winner?

    Again I read some people said that Steuart worked better than Clint but what I had seen was opposite. Yes, he was a good worker especially the last task, he did help a whole lot so I admire his loyalty. He obviously worked better than Brandy for the entire show from the beginning to the end so I wished he was a final two but the very SMART TRUMP FAMILY DIDN’T SEE as their brains were blocked by her smart talks, they couldn’t even hear when she talked stupid either!

    Clint cooperated over 100% even he wasn’t a pm that showed his being responsible of a team player while Brandy ignored to give the ideas when was asked by Clint and Liza. It’s obvious that the Trump family preferred the young female looks and sweet talker over the doer so they can control easier than the strong background like Clint. The Trump family want the follower to his children not the leader that’s why Clint lost!

    Even Brandy herself had tears in her eyes as she knew all her heart that Clint was better but her smart, sweet talks that the Trump Family chose to listen and some stupid talks that were ignored to hear so she could get away with winning. I felt throwing up when hearing her nonsense statement to please Mr.Trump.

    So sad for Clint’s effort for nothing and very sad for his family too! MAY GOD BLESS YOU ALL, CLINT, God knows you might be better off somewhere else!

    One last thing was two candidates were given different unequal tasks that one was so far harder than another. Clint was criticized by Ivanka that Stuart was the one who did all catering responsibility while she closed her eyes that Brandy knew nothing about Golf either so Liza was the one who planned the project. What Ivanka wanted from pm? She expected Clint to run all works instead of using the right staff to do each task?

    The chosen winner wasn’t a team player in any past tasks and made many mistakes on the last task,but they weren’t used to judge while another one worked a lot harder but he didn’t have great looks and wonderful smooth licking words at the right time like the chosen winner. suddenly he became a loser.

    Shame on the TRUMP FAMILY for being DISCRIMATED and also Shame on you, Brandy! Be proud of what you could lick instead of doing to get it. The whole tv shows don’t lie but some people including the TRUMP FAMILY ignored the FACTS who is bad, who is worst, who is better and who is the best! Most of Americans with brains aren’t so proud of you at all! I don’t believe you and Clint could be real friends, just faking for public courtesy!

  • Debbie

    I thought it was outrageous that Brandy Keuntzel got hired in the final episode over Clint Robertson. Clint handled the more difficult final task with aplomb, and the only thing that The Donald could criticize was that Clint said “ya’all” a couple of times too many! I also am an attorney, and I was ashamed that Brandy acted like a cheap skank. 1) Brandy came on sexually to The Donald weeks earlier when she told him that she was “attracted to older men,” with her direct eye contact; 2) Brandy LIED to The Donald in order to defend the cheezy golf tournament prizes, which the winners left at the tournament. Brandy told The Donald that they “couldn’t get the gift cards”, which was FALSE, and her teammates, including Leeza and Anand, sat right there and tacitly supported Brandy’s lie to Donald Trump. Brandy made a bad decision by putting two people in charge of prizes who refused to follow her unambiguous directions to purchase gift cards for the winners, and she should have been fired for making the bad decision and for lying to Donald Trump in the boardroom; 3) Brandy’s final answer to Trump was weak when she tried to tie the “next generation” into her answer; and 4) In another skank-like move, Brandy WINKED at The Donald at the end, as she told him that she would be able to “teach” him something. I thought Brandy acted cheap, unprofessional, and dishonest. As a female attorney, I was ashamed and appalled at Brandy’s behavior. I also was disappointed that Donald Trump fell for her fraud in the final boardroom scene. The Donald really should “man up” now, especially if he plans to run for the GOP presidential nomination in 2012, and he should fire Brandy, and hire Clint. That is the only decent way to correct this travesty.

  • Sarah

    I thought it was outrageous that Brandy Keuntzel got hired in the final episode over Clint Robertson. Clint handled the more difficult final task with aplomb, and the only thing that The Donald could criticize was that Clint said “ya’all” a couple of times too many!

    I I am an attorney in practice in Denver, and I was ashamed that Brandy acted like a cheap skank in the following ways, as she was no credit to the profession that Brandy and Clint and I share.

    1) Brandy’s boardroom behavior weeks earlier was unprofessional, as Brandy came on sexually to The Donald when she told him that she was “attracted to older men,” with the sleazy, meaningful, direct eye contact better suited to a nightclub than to a corporate boardroom. I now am beginning to wonder exactly why Brandy was fired from her corporate attorney position.

    2) Brandy LIED to The Donald in order to defend the cheezy golf tournament prizes, which the winners left at the tournament. Brandy told The Donald that they “couldn’t get the gift cards”, which was FALSE. Her teammates, Liza and Anand, tacitly supported Brandy’s lie. Brandy made a bad decision by putting two people in charge of prizes who refused to follow her unambiguous directions to purchase gift cards for the winners, and she should have been fired for making the bad decision and for lying to Donald Trump in the boardroom. Both Mahsa and Anand had been fired for lying to The Donald, but Brandy was able to get hired through lying.

    3) Brandy’s final answer to Trump was weak when she tried to tie the “next generation” into her answer. Clint, in contrast, had done his research and was prepared with a superb answer about his qualifications and his willingness even to move abroad to work for The Trump Organization.

    4) In another cheap demonstration, Brandy offensively WINKED at The Donald during the final boardroom scene, using her left eye so that Clint could not see the wink if he were looking at Brandy as she spoke. As Brandy winked at Donald Trump, she told him that she would be able to “teach” him something.
    Based upon the four grounds set out above, I think that Brandy’s behavior was cheap, unprofessional, dishonest, and fraudulent. I was appalled at her inappropriate behavior, and I was disappointed that Donald Trump was conned by her fraud in the final boardroom scene. The Donald really should “man up” now, especially if he plans to run for the GOP presidential nomination in 2012, and he should fire Brandy and hire Clint. That is the only decent way to correct this travesty.
    It was so clear to observant television viewers that Brandy was the less qualified of the final two candidates, that I have begun to wonder whether there was an unethical “deal” made between Donald Trumpt and Brandy prior to the final boardroom scene. It seemed odd to me while watching the final episode that there were two occasions on which Brandy addressed the matter of her possibly not prevailing. She spoke directly to the camera twice as she attempted to assure viewers that she would be okay with the decision if she did not prevail, because she had done her best and had an exceedingly qualified opponent. I wonder now whether that was a set-up, so that viewers might be convinced to believe that The Donald’s hiring decision was not made until the time of the final boardroom scene. If that is the case, then Donald Trump has violated his own rules regarding honesty and business ethics, and it causes me to reconsider whether he even deserves the GOP presidential nomination.

  • BaberDashery

    Alfred,

    I agree wholeheartedly with your recap. Clint was clearly robbed. In previous assessments you mentioned that, “the job was Clint’s to lose.”  Well, Clint didn’t do anything to lose the job, he was in fact robbed of the Apprenticeship.   

    Brandy has not been effective since the fashion show.  Trump clearly called her out for repeated stuttering during imperative presentations. I believe Gene was fired due to his stuttering in ONE task, while Brandy had a repeat performance. Go figure!  It was evident that Clint was the better choice. As you stated he had the education, experience, and skills that were clearly superior to Brandy.

    Can the Apprentice be saved? Well I believe that it can be saved. However, the producers and the Donald should review Season 1 through Season 5 and remember what the show’s desired objectives were because it seems that they have forgotten.  Also, a suggestion would be to bring back all of the winners and have a contest of the true “Apprentice”.  Additionally, have another season of the previous runner-ups.  If they do, however, I need my creative credits!  

    Oh yeah, bring back the live finale…but I don’t think anyone would have attended the live show this season!

    • Charles

      Clint does not have a superior educational pedigree to Brandy. Mr. Edmond conveniently omitted the fact that Brandy has a law degree from The University of Chicago Law School, which is a much better school than SMU Law. As for experience, Clint’s is better, but that’s to be expected as he’s ten years older. Trump may have reasonably viewed Brandy as having a higher ceiling than Clint.

      • Alfred Edmond Jr.

        Please forgive the oversight regarding Brandy earning her law degree from Chicago University. But even if I were to agree that Brandy’s law degree trump’s Clints, his overall credentials remain superiors to hers. Beyond that, credentials should be outweighed by performance. Clint clearly outperformed Brandy from start to finish, including on the Final Task. As for what Trump “may have reasonably viewed,” he has not been clear, and we, as viewers, shouldn’t have to guess or assume.

        • Charles

          Come on, Mr. Edmond. Refusing to concede that The University of Chicago Law School is a much, much better school than SMU Law makes your argument weaker, not stronger. I prefer quality to quantity and believe that the battle of academic credentials is at worst a wash for Brandy. Yes, Clint’s team won the final task, but how much that victory is attributable to Steuart rather than Clint is up for debate. In addition to the final task, Trump likely took into account speaking ability, raw intelligence, fit with the organization, work experience, leadership ability, and opinion of their peers, among others. Some of these factors favored Brandy, others favored Clint. Trump reasonably could have chosen either candidate. Not a robbery in the least.

      • BaberDashery

        Charles,

        Brandy does have a Law Degree from University of Chicago Law school (ranked 5th) and Clint has a Law Degree from Southern Methodist University (ranked 48th); source U.S. News. These are both tier 1 Law School.  However, I don’t believe that Brandy is a Certified Public Accountant and/or a Real Estate Developer.Additionally,  I don’t believe that Clint’s 10 year age difference equates to him having more experience than Brandy. I many individuals do you know that you have superior experience than? I know plenty. Clint has more experience than Brady based on what he has accomplished and his diverse career employment history.  I believe that Brandy only created and operated one business, whereas Clint’s has created and operated more than one.

        In terms of thinking about this from rational terms, one could only predict that Trump wanted to maximize profits, or in this case maximize his talent. I believe leveraging all of Clint’s area of expertise, as proven during his tasks performances, would have been Trump’s logical or rational choice.  

      • Sarah

        That’s a real reach, Charles, for you to suggest that Donald Trump made his final decision based upon the name of the law school. Please. You cannot possibly be suggesting that it is preferable to graduate #150 at Chicago U.- Law versus #2 at SMU-Law. C’mon. Further, I would suggest that the basis of your comparison is entirely irrelevant. Barack Obama allegedly graduated from Harvard Law, and he has no speaking ability, a 10-minute legal career that he inexplicably has expanded into TWO autobiographies, and apparently is so ashamed of his graduate school performance that he still conceals his law degree from the American public. LOLOL

        • Charles

          Do you know where Brandy and Clint graduated in their respective classes? As for your rant against President Obama, I have no idea how that is relevant to this discussion. It is particularly inappropriate on this website.

      • BaberDashery

        Charles,

        I apologize for the typos. I was typing in class while my professor allowed us to have some downtime.

        Brandy does have a Law Degree from the University of Chicago Law school (ranked 5th) and Clint has a Law Degree from Southern Methodist University (ranked 48th); source U.S. News. These are both tier 1 Law Schools.  However, I don’t believe that Brandy is a Certified Public Accountant and/or a Real Estate Developer. Additionally, I don’t believe that Clint’s 10 year age difference equates to him having more experience than Brandy. How many individuals do you know that are older than you, but your work or career experience is greater? I know plenty. So, Clint does have more experience than Brandy but it is solely based on what he has accomplished and his diverse career history.  I believe that Brandy only created and operated one business (mobile cupcake), whereas Clint’s has created and operated more than one.

        In terms of thinking about this in a rational method, one could only predict that Trump wanted to maximize profits, or in this case maximize his talent. I believe leveraging all of Clint’s areas of expertise, as proven during his tasks performances and his credentials, Clint should have been Trump’s logical or rational choice.

        • Charles

          The University of Chicago Law School and SMU Law are both Tier 1 schools in the same sense that Mercedes and Chevrolet are both car companies. The categorization is technically correct, but doesn’t do justice to the significant differences between the two entities. I think Brandy’s educational credentials are better; at worst, they’re about equal. As for work experience, remember that Brandy has been out of law school since 2006 and spent most of that time working as an associate in a large law firm. She hasn’t had the same kind of business and leadership opportunities as Clint. Instead she brought to the table speaking and writing skills, attention to detail, and ability to represent an organization well.

  • Calvin J. Adolph

    Alfred, does this mean that I’ve been hired as The Black Enterprise Apprentice? I enjoyed sparring with all of Y’ALL. Now, let’s return to our regularly scheduled episodes of being successful business owners, entrepreneurs, and mentors. I think Trump has certainly given us the reasoning for furthering the advancement of African Americans and our economic endeavors, as well as championing the mission and goals of Black Enterprise magazine. Question: I am interested in starting a publishing company. I’ve always envisioned starting a lifestyle magazine that focuses on issues important to the African American community. Why have I been approached by so many in our community who feel that it is a venture that will not be supported by its intended audience?

  • Charles

    If Clint was so clearly superior to Brandy, why did four out of six of their fellow competitors — the ones who know them better than Trump or the viewers — recommend that Trump hire Brandy? And Brandy’s support was unequivocal. Clint’s support was hesitant (Steuart) or based upon hatred of Brandy (Mahsa).

    • Alfred Edmond Jr.

      Who knows? Who cares? A poll of Clint’s and Brandy’s rivals should not outweigh job performance. Business is supposed to be a meritocracy, not a popularity contest, and plenty of people found Clint to be just as likeable as Brandy. Clint’s job performance was clearly superior to Brandy’s–the record speaks for itself.

      • Charles

        I care. I think it’s pretty relevant that the individuals in the best position to gauge Brandy’s and Clint’s respective job performances endorsed Brandy.

      • Charles

        I care. I think it’s pretty relevant that the individuals in the best position to know Brandy’s and Clint’s respective job performances endorsed Brandy. Even Anand, who Trump expected to endorse Clint.

  • SUZANNE

    The result of the chosen ‘apprentice’ proved nothing has changed in business…women are still as valuable as they look, the end. I thought Brandy mentioning her graduating status in high school was supposed to be a joke, however, she was serious! I wonder how Trump’s ‘future generations’ feel about the example their father set by selecting the person who did not make it to the tee-off in time, set Trump out on the first nine with a team of three, (which may have planned because she was jealous of his selection of her teammate as golf partner; thereby increasing the pressure on her to play well!), selecting prizes guests left behind? How humiliating? Who could overlook the significance of that implied gesture? So much for Donald Trump’s sense of taste! Perhaps it is an indication that maybe all that gold Trump prides himself on is gold plated and not 14K, 18K, and it certainly is not Platinum! It just goes to show you do not have to be anything, but if you look the part and play the part, you can get away with anything. It reminds me of the movie, “Catch Me If You Can”… no one sees past the suit.

  • tom

    So what job is Brandy going to be doing? Why didn’t they state that?

  • http://www.zaragreen.com Zara Green

    RIDICULOUS!! A complete waste of time!

    Having watched since the 1st season, everything about the show from candidates and challenges, to rewards and even the “ride of shame” in the taxi was “boot legged”; watered down.

    The veterans know what I’m talking about and the comments of the newbies posting here (or maybe it’s just one, here) and on Twitter during the show, with no lessons learned prove my point! This season definitely put the nail in the coffin for me, y’all…

    THE DONALD: YOU’RE FIRED!!

    That’s from a very proud, smart and ever-capable Southern Girl! ;-)

    • http://www.spedient.com Nichole Hodge

      Zara!!!LOL!

      I really think you need to work on speaking your mind & saying EXACTLY what you mean…You are way to vague! LOL.

      I agree with you totally. But it’s just that I LOVE the concept of the show so much, (business bootcamp-esque) that I really hope they can improve upon it and take it back to it’s origins before cancellation.

      • BaberDashery

        Zara, I have to agree with Nichole on the “speaking your mind” observation. LOL!

        Seriously ladies, if they don’t review and implement major aspects of the shows origin, then they should cancel the show. I am a huge fan of the show, but what we received this season was substandard candidates and performances compared to previous seasons. IJS!!! 

  • Alfred Edmond Jr.

    You guys have provided some great and impassioned commentary as usual! I’ll say it again: these discussions have been far more entertaining and informative than the show itself. I’m already missing them.

    But I have one other thought: Wasn’t the premise of the show to help these 16 candidates who were victims of the Great Recession? Didn’t Trump say that he was approaching the 2010 Apprentice as a kind of job creation project, which would imply that opportunities would be created even for those who did not win the ultimate job?

    I know of at least one candidate who is worse off for their experience than they were when they joined the cast of the show; I’ve heard that many, if not most, of the others have not benefited in any way and feel let down and exploited. (I may try to reach out to them directly to get their sentiments first-hand.)

    Normally, I’d say it wouldn’t matter; simply being on the show is all that candidates had a right to expect and it’s up to them to make the most of it. But as this differed from all past editions of The Apprentice in that it was supposed to be Trump’s attempt to help people recover from job loss and unemployment, I think the questions are fair in this case. Where the candidates bamboozled as Trump made millions of dollars per episode of The Apprentice?

    What does everyone think?

    • http://www.spedient.com Nichole Hodge

      Alfred this has been awesome and I’m sad to see it end also. Perhaps you can blog about another reality show…what are your thoughts about Jersey Shore?LOL! Yeah…me too.

      I have said this a couple of times, this show was NOT meant to be some sort of ‘goodwill exercise’ by Trump. Nor was it, in my opinion, a “job creation project’. Trump/producers in an effort to draw viewership & deliver a better product, leveraged the latest headlines and marketed this show as one offering an opportunity to those impacted by the economy. Well we know that at least one candidate (Mahsa) wasn’t even unemployed and actually took a leave of absence (which was not received well) from the DA’s office to compete on the show. And while the majority of the candidates could be considered casualties of the economy, this was merely another angle used to gain mass appeal. This was at best, an opportunity for these individuals to showcase their talents & gain some exposure that they might capitalize on, if the stars happen to line up correctly.

      Were the candidates “bamboozled”? I think not.

      First of all, these are all reasonably intelligent professionals who in most cases are experienced, if not veterans, in their respective fields. In addition, most are of the age range where they have probably watched a few dozen reality shows over time. They are not naive and they knew that going on a reality show is a gamble-they could come out of it looking totally impressive or completely incompetent and some of that is beyond their control. In fact, I wouldn’t be surprised if in light of this economy some more forward thinking executives resisted the casting call and opted to keep their ‘day jobs’. As it turns out, I understand Mahsa’s boss wasn’t too happy with her appearance and she was met with a demotion upon her return. That was quickly followed by her resignation. How ironic…now as a result of the show, she actually meets the assumed criteria for being on the show-unemployment.

      So I’ll assume that Mahsa is the candidate that you were referring to who is “worse off” now than prior to the show. If it’s not her, than I could probably take a couple of good guesses & figure it out. But again, they all had to know that that was a possiblity. Even the weak “one on one with a top level exec” reward that the PM received seemed rather staged.

      So finally, anyone who considers themselves qualified enough to serve as Trumps Appentice (whatever that means) should have done a little research prior to appearing and would have learned that not much becomes of the majority of candidates as a direct result of the show. This flavor of the Apprentice was no different.

  • http://none Man who works with heart & hands not mouth

    “The WEB MASTER can delete my first Statement that most of them is the same like here. I’m just adding some more, thank you for allowing me to give my point of view”.

    “First of all I do my right to give my opinion from what I saw and heard on tv; so if anyone disagrees with my post, please move on without replying under my post(plenty of space out there for you to write) as I’m not here to argue or discuss especially I do not need any response that explains how great Brandy was to change my mind as I’ve my own brain and my own personality is a hard-working by hands not a con-artist who uses mouth more than hands particularly in the competition!”.

    “I realized that some people criticized Clint’s statement on the Finale. He answered Mr.Trump directly why he thought he should win by referring his resume once more to confirm his qualifications so nothing wrong with that. We’re humans and we should respect other’s honesty and the way he thought it was right to say. In fact all actions should say louder than speaking but all his skills of getting work done right every task meant nothing to this Organization”.

    “MAY GOD BLESS CLINT and FAMILY for BETTER! YOU DESERVE ALL SUPPORTS FROM THE AMERICAN CITIZENS. YOU’LL BE CERTAINLY WORTHY TO OTHER ORGANIZATION WHO IS SMART ENOUGH TO SEE YOUR BEST VALUE AND APPRECIATES ALL YOUR EXCELLENT QUALITIES OVER THE SWEET TONGUE AND YOUNG BEAUTY WITH NO REAL TALENT IN DOING BUT USING SMART WORDS TO LICK THE SNOBS FOR THE POSITION!”

    “The decision already made so why IVANKA bothered asking the audiences’ opinions for? Nothing is going to change any way! ” If you let the whole country voted, Clint would surely win since the majority of Americans used brains different than your TRUMP FAMILY but you all knew what type of employee you wanted to hire so we, American Citizens didn’t get the chance to help the TRUE DESERVER as CLINT!

    “If the only right IMAGE can fit the TRUMP ORGANIZATION over the educations and experiences”, so why bothering wasting CLINT’s TIME to let him in at the first place for? He should failed since the interview so he could have used his talents and expertises elsewhere.

    “This is not the program of playing games but the tests to prove who is the best performance for the high paid position”; unfortunately the one who played games (hiding in the background, getting a ride with others’ winnings, refusing to give the ideas, ignoring to solve the problems, attacking others to stay longer for next rounds and flirting with the future boss including insulting him that he ignored to hear and conning the whole family with the words that please them with unstable voice and sad face of losing to the better job performer on her mind) more than contributions to the tasks was chosen to win.

    “I’d not be proud to get something I don’t deserve as it didn’t belong to me” but BRANDY was so proud of herself that her charm and smart talks at the right time could steal the career from the better CLINT. She obviously robbed the Title in front of his face since chemistry is actually what TRUMP FAMILY chose their employee. If she was that all great, she wouldn’t be laid off from the previous company she worked for that’s just a simple fact that even the 5th grade can think about!

    “Mr.TRUMP and his FAMILY already chose the Winner on their minds but he pretended to ask the other candidates’ opinions. Why relied on their words, those incompetent people who were alredy fired from their mistakes. Some of them were enemies of Clint and were jealous of him to win at the first place while some were smart enough to lick Brandy in case she won so they might be able to get ahead in the future through her, is that a simple trick?

    “If looks and speech are final decision to choose the winner so why bothering making people working hard for?”, since ability was ignored when the talker with better appearance was chosen over the doer with less attractive looks? He has more educations, more experiences, more dedication, smarter leader and team player plus a lot more other great qualities,but just older and fatter with more sincerity not sweet talks that made him unfit to work for the TRUMP FAMILY???

    “I used to adore Mr.Trump’s smartness but lost my respect” since he hired very low class of mouth,”Joan Rivers” who had less talent than “Annie Duke” so why bothering working hard on making more money for charities for if loyalty to his friend is more important than who shall deserve to be the winner?

    “Again I read some people said that Steuart worked better than Clint but what I had seen was he was good and better than Brandy”, especially the last task, he did help a whole lot so I admire his loyalty. He was obviously better leader and team player than Brandy for the entire show from the beginning to the end so I wished he was a final two but the very SMART TRUMP FAMILY DIDN’T SEE as their brains were blocked by her smart talks, they couldn’t even hear when she talked stupid either!, very unprofessional, inappropriate and low class! How dare she flirted with the future boss and even insulting him at the Finale! I knew her smart licking words covered up!

    “Clint cooperated over 100% even he wasn’t a pm” that showed his being responsible of a team player while Brandy ignored to give the ideas when being asked by Clint and Liza.

    “It’s obvious that the Trump family preferred the young female looks and sweet talker over the doer so they can control easier than the strong background like Clint. The Trump family wanted the follower to his children not the leader that’s why Clint lost!”

    “Even Brandy herself had tears in her eyes as she knew all her heart that Clint was better” but her conning, sweet talks with unstable sound of voice because of fear but the Trump Family chose to listen and some stupid talks that were ignored to hear so she could get away with winning. I felt throwing up when hearing her nonsense statement to please Mr.Trump.

    “So sad for Clint’s effort for nothing” and very sad for his family too!

    “MAY GOD BLESS YOU ALL, CLINT, God knows you would be better off somewhere else!”

    “One last thing was two candidates were given different unequal tasks that one was so far harder than another”. Clint was criticized by Ivanka that Steuart was the one who did all catering responsibility while she closed her eyes that Brandy knew nothing about Golf either so Liza was the one who planned the project. What Ivanka wanted from pm? She expected Clint to run all works instead of using the right staff to do each task?

    “The chosen winner wasn’t a team player nor a good leader in any past tasks and made many mistakes on the last task, not even the problem solver”, but they weren’t used to judge while another one worked efficiently a lot harder with more skills but he didn’t have the looks that fits society’s image and wonderful smooth licking words at the right time like the chosen winner, he was just a straight-forward sincere country man with charisma and personality suddenly he became a loser! That’s DISCRIMINATION!

    “Shame on the TRUMP FAMILY for being DISCRIMINATED and also Shame on you, Brandy! Be proud of what you could lick instead of doing to get it. The whole tv shows don’t lie but some people including the TRUMP FAMILY ignored the FACTS who is bad, who is worst, who is better and who is the best! Most of Americans with brains aren’t so proud of you at all! I don’t believe you and Clint could be real friends, just faking for public courtesy!

    “At least Clint knew how to behave with dignity” by not saying any truth he actually felt that is smart thing to do in this society world.

    “MAY GOD BLESS CLINT and family for the BEST to come! Only the BEST can see Clint’s worthiness!”

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