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The Thank You Economy

By Kahliah A. Laney | Published July 19, 2011 | Full size is 620 × 480 pixels

The Thank You Economy by Gary Vaynerchuck Vaynerchuck’s book shows businesses how to cultivate a sense of familiarity and intimacy characteristic of mom-and-pop stores using social media. He argues that social media has made our communities smaller in a way and that the success of today’s businesses are often dependent on word of mouth via things like Twitter and Facebook. Vaynerchuck’s philosophy is to treat customers like people and to give your business a personal touch.

The Thank You Economy by Gary Vaynerchuck Vaynerchuck’s book shows businesses how to cultivate a…

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