Was building my platform on other platforms first and then my own second. I think it should be the other way around. In 2008/09 I was blogging and posting videos for Black Planet at Interactive One and they were incredibly supportive. I built a base there of several hundred thousand â€śfriends.â€ť But when that platform fell out of favor, we lost our people. So I learned that it’s critical to build on a home base that you own even if you contribute to other places.
Also, viewers and readers need a call to action if you are looking to build a platform or monetize. That was another mistake that I made, not giving a call to action. It can be as simple as telling readers to subscribe or sharing a product that you think will benefit themâ€”where you can receive a commission for providing that service. If your blog is a business you need to have a constant “call to action.”
I think the most important thing to consider before launching a blog isâ€¦
To focus [more] on finding your voice and revealing your brand than spending money. There are bloggers right now who have been tapped as brand spokespeople for fashion brands after building a blog on the free BlogSpot platform. My blog has been tremendous for me in many ways. Itâ€™s gotten me booked to give speeches and appear on TV. One might not view that as direct income from the blog, but you have to. I was a Teen Dating Coach on the MTV series MADE and that opportunity came as a direct result of my articles and video episodes at The Passionista Playbook. When you build a strong platform, then the people you are looking to build with often find you.
In 20 years I see myselfâ€¦
Sitting on a multi platform empire. As a lifestyle brand, I see myself sharing and having ownership via all of the channels I currently work in and being able to sell my audience products that I endorse and create to improve their lives.
Iâ€™ve always wanted to do this becauseâ€¦
I went to an all-girls prep school in NYC where I was one of the few Black kids. To make matters worse, I grew up in an “outer borough.” One of my old classmates reminded me that when we were teens I told her that I wanted to write books like Maya Angelou, host TV like Oprah and make movies like Spike Lee. Although my voice is markedly different from those great people, and I would never put myself even close to their category, I feel like that’s what I’m doing in my own way. Different voice, different mediums, but the same objective that I started with.
I measure success byâ€¦
The ability to impact lives. It means so much to me that some of the most hard boiled folks get in touch via Twitter, Facebook and YouTube to say, â€śAbiola, I may not have been listening that day but your words impacted me. You influenced my life in a positive way.â€ť The other way that I measure success is as a businesswoman and entrepreneur. In the beginning I saw myself only as an artist: author, filmmaker, broadcaster. Now I see myself as a businessperson. My blog will be the base of the empire I plan to build going forward.
Be sure to check out the rest of the digital thought leaders as theyâ€™re revealed each day by logging on toBlackEnterprise.com/BlackBloggerMonth.
Watch below as Abrams reveals the Who, What, Where, When, Why and How of AbiolaTVâ€™s success.