Trusting certain people. Thatâ€™s something I wish I didnâ€™t do early on because playing the favor game backfired. I remember going to this rapperâ€™s site and he did a whole negative post [about me] all out of spite. This was someone I tried to help and now theyâ€™re sitting here making songs and blogs about sleeping with me? People who know me know it wasnâ€™t true and people who didnâ€™t know and believe it, their thoughts didnâ€™t matter. I just let karma handle it. Cream rises to the top.
What I learned from that mistake wasâ€¦
To say no more. Iâ€™m a lover of music so Iâ€™ll think somethingâ€™s great, post the song and people assume that Iâ€™m their street team now! So when you donâ€™t [post] they start getting on your [Twitter] mentions and emails like you did something wrong. I donâ€™t owe anyone anything at all. Me and my team prefer to post things that cater to our fans.
The biggest hurdle I face as a woman in a male-dominated industry isâ€¦
People taking you serious and putting you in that friend realm where theyâ€™ll just overlook you. Itâ€™s all about working hard and proving yourself. Through time I eventually got Nicki Minaj, Lil Wayne and Wale exclusives. People gave me things because they felt like I deserved it and now I donâ€™t have to put in those calls and requests because they just want to give it to me.
Networking is important in the digital space becauseâ€¦
The crazy thing is that Iâ€™m an anti-social person in a social world. I donâ€™t like to be out all the time getting free drinks and standing on couches. I get motivated to go somewhere by seeing if thereâ€™s three to five reasons to my benefit. For instance, I recently went to a Diesel dinner so I asked myself, â€śWhy am I going to this?â€ť One, advertisementâ€”theyâ€™re working on a new female campaign, and it would be great for them to run ads on my site. Second, itâ€™s a new female denim line, so maybe I can be a correspondent, maybe they can use Karen Civil in a look book or sponsor my site with something. Third, it was an intimate dinner, so obviously the people chosen are maybe people I should be meeting, a great opportunity to network for the first and second points. Iâ€™m calculated.
The biggest lesson I learned about branding in the digital space isâ€¦
People want to be everything to everyone and thatâ€™s not necessarily going to help you in terms of engagement and impressions. I call it the Kim Kardashian Effect, no disrespect to her, but she puts her name on everything. My brand is not giving everyone that cosign. I look at KarenCivil.com as very premium and I donâ€™t ever want to cheapen it. Giving the stamp early on to artists like Drake, J. Cole, Nipsey Hussleâ€”people who have gone on to be greatâ€”that reminds me.
The best piece of business advice I ever got wasâ€¦
â€śYou do it â€™cause you love it.â€ť Even if I wasnâ€™t getting this traffic or attention, Iâ€™d still want to blog. Thatâ€™s just how I see it. So if someone doesnâ€™t credit me or I get overlooked for an interview, thatâ€™s not going to stop me from wanting to post and wanting to continue help magnify this culture.
I wouldnâ€™t be where I am today if not forâ€¦
The really good friends and family who continuously supported Karen Civil, before there was a KarenCivil.com.
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