Black Blogger Month: Karen Civil, The People’s Voice

With access to Lil Wayne and Dr. Dre, this trusted blogger is a every music lovers favorite source for all things music

The biggest mistake I ever made in business was…

Trusting certain people. That’s something I wish I didn’t do early on because playing the favor game backfired. I remember going to this rapper’s site and he did a whole negative post [about me] all out of spite. This was someone I tried to help and now they’re sitting here making songs and blogs about sleeping with me? People who know me know it wasn’t true and people who didn’t know and believe it, their thoughts didn’t matter. I just let karma handle it. Cream rises to the top.

What I learned from that mistake was…

To say no more. I’m a lover of music so I’ll think something’s great, post the song and people assume that I’m their street team now! So when you don’t [post] they start getting on your [Twitter] mentions and emails like you did something wrong. I don’t owe anyone anything at all. Me and my team prefer to post things that cater to our fans.

The biggest hurdle I face as a woman in a male-dominated industry is…

People taking you serious and putting you in that friend realm where they’ll just overlook you. It’s all about working hard and proving yourself. Through time I eventually got Nicki Minaj, Lil Wayne and Wale exclusives. People gave me things because they felt like I deserved it and now I don’t have to put in those calls and requests because they just want to give it to me.

Networking is important in the digital space because…

The crazy thing is that I’m an anti-social person in a social world. I don’t like to be out all the time getting free drinks and standing on couches. I get motivated to go somewhere by seeing if there’s three to five reasons to my benefit. For instance, I recently went to a Diesel dinner so I asked myself, “Why am I going to this?” One, advertisement—they’re working on a new female campaign, and it would be great for them to run ads on my site. Second, it’s a new female denim line, so maybe I can be a correspondent, maybe they can use Karen Civil in a look book or sponsor my site with something. Third, it was an intimate dinner, so obviously the people chosen are maybe people I should be meeting, a great opportunity to network for the first and second points. I’m calculated.

The biggest lesson I learned about branding in the digital space is…

People want to be everything to everyone and that’s not necessarily going to help you in terms of engagement and impressions. I call it the Kim Kardashian Effect, no disrespect to her, but she puts her name on everything. My brand is not giving everyone that cosign. I look at KarenCivil.com as very premium and I don’t ever want to cheapen it. Giving the stamp early on to artists like Drake, J. Cole, Nipsey Hussle—people who have gone on to be great—that reminds me.

The best piece of business advice I ever got was…

“You do it ’cause you love it.” Even if I wasn’t getting this traffic or attention, I’d still want to blog. That’s just how I see it. So if someone doesn’t credit me or I get overlooked for an interview, that’s not going to stop me from wanting to post and wanting to continue help magnify this culture.

I wouldn’t be where I am today if not for…

The really good friends and family who continuously supported Karen Civil, before there was a KarenCivil.com.

Be sure to check out the rest of the digital thought leaders as they’re revealed each day by logging on to BlackEnterprise.com/BlackBloggerMonth.

 

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  • Sigh

    Black Enterprise – why are you not checking stats?! Quantcast.com list her at around 3K per month. Which if you know traffic – that mean about 5K on Google stats. This blogger of the month is making bloggers/online sites really making money look crazy. Because you are not properly vetting people. Please request to see the latest Google traffic reports and income records – cause as much as I want to believe this young lady – she is lying and bigger bloggers and website owners are laughing at both BE and some of the bloggers you feature.

    Also – BE lies about your stats when you are listed at aroung 28K – which means you may be at around 36K on Google. Please start vetting – because you are letting people believe these people are getting money and we all know they are not.

  • Elect Harold Miller for San Francisco mayor in 2015

    KEEP THEM COMING

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