I’ve had women ask me or infer that content I wrote was about them, when it wasn’t. I’ve also had women find older content I’ve put out there, which leads to additional questions. I’ve had women demand that I put the relationship status out there so that other women don’t get any ideas. It’s created some headaches. [Laughs].
The biggest mistake I ever made in business wasâ€¦
Trying to please everybody.
What I learned from that wasâ€¦
You just canâ€™t. No matter what you do, at least 10% of the people that find out about you won’t like you. You just need to be yourself and those who identify with you will find you and support you.
I realize blogging was a business whenâ€¦
I took over the lead role for SBM in early 2011. I knew people made money off it before then, but it wasn’t a business for me until I actually started running one. The range of decisions I have to make have grown increasingly complicatedâ€”adding staff, fielding pitches for ad campaigns, seeking partnerships, drawing up agreements, managing a separate bank accountâ€¦ It’s a lot of work, but it’s work that I love.
Networking in the digital space isâ€¦
By far the most important thing. Had I not moved to New York City [from Albany] in May of 2010, I most likely wouldn’t be doing this interview. I’ve been to a lot of events, met a lot of people, developed relationships, and developed my reputation.
The biggest lesson about branding online that Iâ€™ve learned isâ€¦
You have to be consistent, particularly in your voice as a writer. People should quickly be able to figure out what you’re about and what you represent.
The best piece of business advice I ever got was toâ€¦
Just do you. I got this advice from Paul Carrick Brunson,Â who you probably know as the Modern Day Matchmaker. I wasted a lot of time worrying about what other people were doing and benchmarking myself, which set me back.
I measure success byâ€¦
The number of lives I truly impact and how I progress along my personal goals. I don’t judge it based on subscribers, page views, and followers on Twitter. Those things are cool, but when I get an email from a reader thanking me or a question about their career, it means a lot. It tells me they trust me and that my greater message is getting through.
None of my success would be possible if not forâ€¦
Supportive family and friends. I’ve second-guessed myself along the way and there have always been people there to help me keep my eye on the prize. A support network is key.
In business you should never be afraid toâ€¦
This may sound clichĂ©, but take chances. As a writer, experiment with your content and post formats. As a business person, pick up the phone and make that call or send that email. Grab your jacket and head to that networking event where you’ll know nobody.
My advice for anyone who wants to follow in my footsteps isâ€¦
Be honest, be genuine. Network as much as you can and always be thankful. And, as you build recognition for yourself, never forget where you started. You won’t be truly great until you show someone else how.
Be sure to check out the rest of the digital thought leaders as theyâ€™re revealed each day by logging on toÂ BlackEnterprise.com/BlackBloggerMonth.
Watch below as Jackson reveals the Who, What, Where, When, Why and How of Single Black Maleâ€™ success.