Blacks Behind the Camera

Slide-11

Packer and Hardy have produced several studio films, including 2007’s This Christmas, a family drama starring Regina King and pop/R&B singer Chris Brown that grossed about $50 million worldwide, and 2009’s Obsessed, a thriller directed by white filmmaker Steve Shill starring superstar Beyonce Knowles. It grossed about $74 million worldwide. “What Rob and I have done is [show studios research on] how we can produce a film at a price point that helps to minimize the chances of failure,” says Packer, who has produced films with an average budget of $14 million. “Make your film for whoever you want to make it for. I think that is a filmmaker's right. Just understand … if you are able to make your film appeal to a broader audience, the business model for your film stands to be more successful.”

Packer and Hardy have produced several studio films, including 2007’s This Christmas, a family drama…