Carmelo Anthony Decoded: The Economics of the Trade

Carmelo-Endorsement

A BIGGER STAGE MEANS BIGGER PAY CHECKS:Coming to New York was about winning a championship as much as it was about a big payday. Smith says the two go hand in hand. After you win in New York you can become a national and then global figure, he says. Once you become a national figure, endorsement-wise, things will pick up. We know he�s a spokesperson for Air Jordan but he�s not really pushed as far as being one of their guys. So the magnitude now will increase ten-fold but only if he wins. He can win in other cities and it doesn�t translate into more money. In New York it does.�

A BIGGER STAGE MEANS BIGGER PAY CHECKS:Coming to New York was about winning a championship…

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