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By Anslem Samuel | Published February 27, 2011 | Full size is 314 × 320 pixels

BUILDING A BRAND TAKES RISKS:You can be a big fish in a small pond and live a content and triumphant life. However, as Smith explains, if your ambition requires a bigger challenge and you want to win big, then sometimes you have to make a move. If Tim Duncan played in New York and won four championships as the greatest power forward whoever played, his legacy would be different, he says. It�s the difference between being Magic Johnson and being the greatest point guard of all-time and Duncan, the greatest forward. Only one of them has the chance to be a billionaire. If that�s the route you want to go you can do that, but here in New York you can become iconic.�

BUILDING A BRAND TAKES RISKS:You can be a big fish in a small pond and…