Chris Brown Decoded: The Finances of a Tarnished Brand

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ALBUM SALES  	Brown’s newfound bad boy image proved to be a detriment to his music career when he released his third studio album, Graffiti, in December 2009, less than a year after the Rihanna assault incident.  Though the LP debuted at a respectable No. 7 on the Billboard 200, it was panned critically and sold a dismal 102,489 its first week. Graffiti is Brown’s worst performing album, selling about 341,000 copies to date domestically. These numbers were in sharp contrast to the success of Brown’s two previous efforts, his 2005 self-titled debut and 2007’s Exclusive, both of which circled the two million mark. However, Brown’s latest project F.A.M.E., debuted at No. 1 on Billboard’s 200 chart with approximately 270,000 units sold—ahead of media darlings like Jennifer Hudson and British chanteuse Adele.  Despite Brown’s GMA meltdown taking place days before the album’s release, if his first week sales are any indication, he has a forgiving and loyal fan base willing to stick with him as long as he puts out good music.

ALBUM SALES Brown’s newfound bad boy image proved to be a detriment to…

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