Entrepreneurs of the Week: Kijafa Vick and Blair Sandlain, Owners of PNK Elephant

Learn how these boutique owners hustle hard to keep their business thriving

Was it the same set of challenges for you?

Vick: I’m learning to communicate better and trust the people who are helping the business grow. My challenges were different because of my personal life as a wife and mother (trying to find balance between work and life). I have two daughters. My children are still young and need me. Some days I would stay at PNK Elephant all day, and my family would need me home to make dinner.

How have you grown PNK Elephant’s customer base through social media?

Sandlain: Social media is the new age and way of advertising; but even with social media you still have to be honest and true. People can smell a fake from a mile away. We post at least five to seven times a day whether it’s clothes or pictures of our personal lives.

What are your plans to grow and expand the business?

Vick: We started off with Blair selling things from her car. She stuck with her vision and now we have a beautiful 2,500 sq. ft. store in Philadelphia and a booming, e-commerce business. We are moving into a new warehouse for online because we out grew our old location, and we are also opening a new retail store by the end of 2014.

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