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ouigi-theodore

By Sonja Mack | Published June 3, 2010 | Full size is 414 × 275 pixels

Ouigi Theodore, inspired by distinctive fashion that transcends time, sells items in his boutique that reflect that same classic individuality. Drawing on the creative influences of one of the most eclectic areas in the world, Theodore, 35, named his fashion boutique The Brooklyn Circus, because “Brooklyn is the center of New York and a major center in the world as far as style and creativity. It’s truly a cultural hub and a microcosm of the world. In this borough alone, 136 languages are spoken,” says Theodore, who was born in Haiti. “We used the term ‘circus,’ because it’s the only place where talented people who have different interests can perform under one tent.”His big top showcases distinctive apparel such as newsboy caps, cardigans, varsity sweaters and jackets, and wingtip boots. With branches in Chicago and San Francisco, Theodore is focused on a “100-year plan” to make The Brooklyn Circus, established in 2006, a premier shopping destination domestically and internationally. In addition to changing the image of the urban male globally, he wants to expand his offerings to include mentoring opportunities for children, and publishing books such as the recently published coffee table compilation Changing of the Guards (RR2 L.L.C.; $80 suggested donation), a photographic timeline of The Brooklyn Circus.Theodore’s personal style is as unique as his business. Nicknamed “the bearded man,” he was recognized this year by the magazine Time Out New York as one of the city’s most stylish New Yorkers. Theodore took some time to give us a sense of what fuels his unique definition of style.

Ouigi Theodore, inspired by distinctive fashion that transcends time, sells items in his boutique that…