Jason Geter, the Brains Behind T.I.’s Brand Hustle

T.I.’s business partner and manager explains how he brings order to the King's court while carving out his own career path

T.I. and manager/business manager Jason Geter

What’s a typical day like for Jason Geter?

A lot of emails and a lot of conference calls [laughs]. I’m juggling between managing T.I.’s career and the record label. Then, I manage [other acts] on the label. I’m constantly talking, arranging, planning and strategizing different parts of the business for those acts. At the same time I’m getting calls talking about movies and scripts and trying to develop projects. Then I may flip to Akoo. We have marketing calls and different things to talk about on that end. Then Strivers Row, which is like my little baby. I’m approaching Strivers Row as if it’s an artist I’m bringing up from zero. From factories to marketing, product placement, design concepts and ideas, I’m very hands on.

Let’s talk about your role as a manager. What’s it like being the man behind and alongside a superstar such as T.I.?

It’s a lot of work. More than anything it’s great to see we started from zero and had this dream and we’ve definitely accomplished a lot of goals. We’ve seen our dream come to reality. It’s constant work so it’s not like I’m sitting back and reflecting too much because you’re always in the moment of running the business. You’re only as good as your last hit so you’re always chasing that next thing, that next moment.

Was it hard to run the business and keep the brand in good standing when T.I. was incarcerated?

Sure, it’s the music business. People will forget and remember at the drop of a hat. When he was away a lot of people were like, “Hey, get back to me when your guy’s back.” From that standpoint there were challenges. Luckily we still had B.o.B. doing his thing, waving the flag and working. I had to do what I could do in supporting him. I spent a lot of time working on Akoo, which made nearly $20 million in sales this past year. I also focused on Striver’s Row, as well as the other acts I work with.

What business tips would you give to anyone who wants to be an entrepreneur in the music business?

The music industry is not what it used to be. The business is shrinking. There’s only three companies left, three record companies that is, on a major level. Do your research, get an internship and get a real understanding of what’s going on before you throw your eggs in one basket. Make sure it’s something that you really want to do. Make sure it’s something you can really have a future at, and that you’re not just trying to do it because it may seem like it’s glamorous.

If you’re going to be an entrepreneur you have to work. That means that you’re the boss. That means you got to eat what you kill. A lot of people aren’t really built for that. A lot of people are better off going into an office, doing their assignment and excelling in that atmosphere as opposed to being by yourself and having to go figure it out. You have to know what kind of person you are more than anything.

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  • Geoff Drumadict Morgan

    Jason Geter hey man I am very big fan of T.I. and I am a “drummer”. Just want to know if I can get an opportunity to play for you or get an audition for you guys… Please hit your boy back…

  • Royal raps

    I spoke with Doug. last year He loved my music! we lost contact after I got shot ..b4 anything I am marketable please contact me soon and listen for your self music is my only hope I take this very serious. I make hits call me or tell Doug for me 248 667 1256

  • T.C.MAC

    Whats good pimp I manage a group outta Minnesota which is very hot i was tryna send ya a sample but i aint got no email on ya; check us out on youtube search T.C.MAC an all of our related video’s u’ll pop up 1love god bless…

  • Lavieta lipscomb

    Hi jason geter I am trying to contact you to see if I can send you one of my boyfriends demos I been watching him go hard at his music trying to get a deal and his music is hot and full of swag and I know for a fact if you gave him a chance you will love it he is full of energy and street swag and all the women what him cause he has a lot of talent he put on a lot a shows here in cleveland and he want this so bad I would love to see him make it because he try so hard and he been though so much that he deserves a break if you can his number is 2163225168 and my number is 2163267694 please give him a chance

  • Sybil

    Hello Mr. Jeter,
    Just waiting to see what young new talent is coming out of DC?
    I heard this kid “Rico” is blowing up. Only time will tell, ask
    your bud Mr. J. Best.

  • Darwin Rencher

    Mr. Geter , I had the good pleasure of working with you and TI back in his early years in Greenville,SC in the late 90′s. I work with a non-Profit now called Tackling the Streets. I would like to discuss a few of the Projects we are working on with you . My desire is to work with your artist on Grand Hustle to do some Empowerment Sessions throughtout the South to start communicating with the youth about the importance of education and peer pressure.
    I can be contacted at …. dr3deeconsulting@bellsouth.net

  • cvinchi the hit maker

    wuz up mr strive jus hitting u up to let u know i have a selection of beats to present to your company i know u guys stay busy but im a hard worker and if u get time check me out on sound cloud or facebook its cvinchi the hitmaker and if u feeln da beats hit me directly to 2244404206

  • Thaynara

    - Hi Abi,I heard about your family turohgh my mother-in-law Elaine Bleuer, who is friends with your grandmother Bonnie Boron (I think that is how it goes). She was showing me your mom’s website/blog with the fire and everything and mentioned that you are a photographer! SO am I and I just love checking out other people’s work! You do a great job! Anyway, keep up the good work!Annie Bleuer

  • Teresa Stringer

    Hello Jason my name is Teresa, they call me Tlee. I am management of Boss Ladies Entertainment in Detroit and Kerry is CEO of Boss Ladies Entertainment in Maryland. We have a few Artists that I would like for you to check out on youtube and also, I would like to send you a press kit of the Artists that I am speaking about. (1) Dre’a aka Princess, (2) Juzby (3) Draxtik. Please check them out and consider speaking with me. I know it’s hard in Detroit City but we are willing and ready to take on whatever. We need a record deal and someone with a listening ear to hear what we have to offer. Any other information needed, please email me.

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