Entertainment Manager Yandy Smith Explains the Business of ‘Love & Hip-Hop’

Young powerhouse talks reality TV, success, and women's empowerment

Cast of VH1's Love and Hip Hop (Image: VH1)

Many young people romanticize the glamor and glitz—parties and perks—of being in the music industry. What are the realities of some of the other aspects people don’t see?

It’s absolutely a glamorous lifestyle—if that’s what you want—but to get to that, it takes a lot of hard work. It’s two-fold for me: a plus and a negative. I’ve given up so much time and energy. I haven’t had time to start a family or have a consistent relationship that flourished because I’m always on the road, always traveling… It’s hard, and it’s a 24-hour, 7-day-a-week job. There’s no vacation. My phones are attached to my hip even when I’m trying to vacation.

You do balance it out with a lot of the perks, like going to the great parties or traveling all over the world, but there comes a point in time when it’s, what’s more important— family or career—and that’s where I am now.

You’ve extended your brand into an online boutique and lifestyle blog, Everything Girls Love. Why did you start this venture?

When I decided to do the show, I knew how much the show aired and looked at it as a great branding opportunity. It’s like a commercial for whatever it is you have going on. I thought, What is something that I’d like to promote? I’m a businesswoman, first and foremost, and when I looked around my room and saw all these rings, necklaces and pendants, I said, “I got it. I’m going to get into the accessories business.”

What does the collection offer?

Right now, the collection consists of about 30 pieces, including earrings, rings, bracelets and pendants. What sets us apart from everyone else is that every one of our pieces are bold, strong while still feminine and beautiful. Also, not only are we an accessories line, we’re also starting a loungewear line featuring rhinestone and sequin accents that are very edgy, but cute. Our ultimate goal is to be the one-stop-shop for ladies before you go out, go on a date, or just hang out and do your girly things you like to do—all the little feminine things that you love. And we’ll also have a blog section discussing trends, beauty tips and [there'll be a] Rock Candy section, featuring handsome men you should be looking out for.

Where do you ultimately see yourself in 10 years?

A year ago I would’ve answered this question completely different and eight years ago, when I was graduating college, I would’ve answered it completely different. I never, in a million years, would’ve thought I’d be in front of a camera, so the sky’s the limit. I’m just open and willing to do whatever it takes to further my brand and my career, while empowering women and showing them we can do everything on our own if we need to.


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  • myra Green

    CHRISSY DID THE RIGHT THING….BECAUSE I FELL THE SAME WAY…I DON’T LIKE HOE’S…..PEACE AND LOVE ALL THE WAY…..WOMEN NEED TOO STICK TOGETHER…NOT (FUCKING EVERYBODYS MAN)…….

    • cditty78

      well if your man is in the club pretending to be single,how is it kimbeella’s problem,check your man,not the woman she new nothing about you.now emily how you mad at all the women and not fab.get a clue

    • PATRICIA BIRGE

      MYRA GREEN YOU SOUND LIKE A DAMN FOOL. CHRISSY WAS WAY OUT OF POCKET FOR PUNCHING KIMBELLA. WOMEN SHOULD ACT ACCORDINGLY. IT WASNT HER FIGHT ANYWAY! SHE GETS MAD AT JIM AND WANT TO FIGHT EVERYBODY. I HOPE ONE OF THE GIRLS BEAT THE BRAKES OFF HER ASS THEN IT’S AN EVEN SCORE…

  • cditty78

    ok,chrissy what is it that you do again,other than date jim jones. Emilly ,what is it that you do again,other than date fab.well, kimbella is a working model,before dating juels,and yandy,is a working manager.so yall need to get job.

    • PATRICIA BIRGE

      Thank you very much for putting that out there!!! You kept that shit real……

  • Shirrod Kelsey

    Hi I’m Not Sure If This Will Get To Yandi Or Not But I’m A Young Black Male Who is Definetly Looking For Great Things In Life. I Have Seen Her The last Three Weeks On T.V. And I’m Mezmorized By Her ora As Well Ass Her Swagg. The Question I Have Is Would She Date an Average Man Who Longs For The Finer Things In Life And Is Longing To Pursue His Own Business. Would She Be Interested In Meeting An Average Guy I Would Love To Meet Her And Just Have A Date.

    • PATRICIA BIRGE

      I aint mad at you. Go for it!! Lol….

  • shawn

    How is Chrissy going to diss the woman who gave her a break on t.v. Yandy Smith was one of the people who helped put this show together… knowing a few people on the show i might be biased in my opinion.

    In real life Jim Jones is a clown, the gangster is just a front for the camera’s. Chrissy is just another Hood rat with a rapper boyfriend. Olivia is just a chick who gets passed around from click to click. even her manager told her she was DONE! Somaya: every producer in the game respects your hustle, we all started out on a air mattress!!!

    i’d advise Yandy to stay off the camera your brand is gonna be affected by this “badd girls club mentality”
    so decide if the money is worth it!

    One

    • PATRICIA BIRGE

      Well said…

  • Dio

    Hope I didn’t write this to soon, as there is alot of show to watch but I love watching a few of these Ladies go after career and success a hard working and honest way. Like the fact that some aren’t trying to be “a jump-off” and blaze trails. Emily don’t cry to much on past mistakes and go be that designer, we need more women of color and women period blazing the way.
    And Yandy Smith, wow (I am married) but you are a single mans dream, soft,all women but strong. If you aren’t just scripting, you’re definitely a gem.

  • Veli

    Hello my name is VELI in a group with my twin brother Young Blizo ,were looking For Management by Yandi Smith..Check out our work at Youtube.com/BxBloodbrothers also at http://www.BxBloodbrothers.Tk ..were interested in your professional work ethic

    • PATRICIA BIRGE

      I hope you reach your goal…

  • PATRICIA BIRGE

    I love Kimbella & Yandy!! Chrissy needs to stop and get it togetha cause she’s gonna mess up Jim’s career and money and once that’s gone, she will leave him too!

  • TAMIRA

    YANDY DO WHAT YOU DOING U GOT YOU OWN THING GOING ON WHY CHRISSY ASS CHASE JIM AROUND FOR A RING NOW SHE GOT IT GO SIT YOUR DOWN ASS AND BE DUMB YANDY SAY THE SHOW WAS SUPPOSED TO BE ABOUT YOUNG BLACK WOMAN STANDING ON THEY OWN NOT BEHIND KNOW RAPPER MAN WELL CHRISSY NEED TO GO AND YALL NEED BLACK WOMAN LIKE ME IN THE REST OF US WHO IS TRYING TO MAKE BIG AND LIFE THAT WILL BE A GOOD SHOW NOT PPL WHO RELATED TO SOME ONE WHO FAMOUS ALREADY GET US REAL BLACK STRONG WHO TRYING TO MAKE IT BUT REAL LIVE TALK CHRISSY DONT FIT AND THE SHOW TAKE HER OFF CAUSE SHE RUNNING BEHIND JIM AND THE SHOW IS FOR SINGLE BLACK FEMALE THAT STAND ON THERE ON

  • TAMIRA

    HEY YANDY THINK ABOUT MAKING A SHOW OF SINGLE BLACK WOMAN TRYING TO MAKING AND SINGING OR MODELING OR ACTING LIKE WHAT EVER THAT WILL BE A GOOD SHOW IF YOU DO JUST HIT ME UP IN READY FOR ANYTHING THAT COME MY WAY LOL

  • mrs scott

    first of all,chrissy comes off as some kinda female gansta, and everybody has to apologise and respect her while she acts like she is above it. first jim made his mother change her feelings about chrissy then he told yandy to make it right with chrissy but did’nt check his own woman about violating kinbella.`as a woman she should say i’m sorry if it where me i would sue her. by the way i love yandy.

  • Keonna

    I don’t like Yandy at all I have respect for her hustle, her come up is real and I love to see one of my sisters successful. But she is a mess starter. She got Kimbella into both of those fights she was in, she knew dang well erica didn’t like her. Then she sat back a act like she didn’t know what was going on. and Kimbella and Chrissy thats Kim fault.She should hav been a real chick and pulled that girl to the side. She embarrased her and Chrissy set that azz str8. I have fam and friends that are the same way we protect the one you love. i might not have punched her. But would hav made her feel real stupid.
    Yandy need to know that you don’t mix business with what ever she tryna do. Keep it professional she making herself look bad. Why is she buddy buddy friends with them. Relationships complicate things. I am a designer I have clients none of them are being called my brothers or sisters. I take care of them but this is strictly business. When i look out for them it is in both of our interest and i dont get to crying about no bs because clients are not ya family. Get it right. She is trippin

    • Sarnell

      Well said Keonna, Yandy needs a wake up call.

    • Josephlatoya@yahoo.com

      Thank u. Very well said

  • Jay

    Hello, Yandy pitched the show, she has to keep it going…PEOPLE WANT DRAMA!!! So don’t find it strange when Yandy looks like she is starting mess, because you all were glued to the T.V. when sh*t hit the fan…

  • Keonna

    SO call it like I see it… Sure was all in it is a good show and the underground stuff that these women are doing, other than the drama, is awesome. Especially looking at Emily Olivia and Somaya they are the best. Maybe Yandy and Chrissy will over come that bs like Somaya and Chrissy did. That is what should be going on. Leave the drama alone and Keep it at that. I hope its all just entertainment cuz it looks bad…. Sad to show how black women can’t get along and the one woman on the show that is doing big things is right in the middle of the bs sad to say. Love and Hip hop Basketball wives etc….. It is what it is becuz thats how it goes down in reality even though tv put a spin on it and focus on the negative. Why would anyone watch it if it isn’t interesting.
    Love the show tho ;>

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  • Totally unconcerned

    I miss my good ole’ soaps. I enjoy watching Love and Hip Hop, but it is totally scripted and the writing isn’t that hot. What happened to giving real actors and writers a chance at their craft? I hope these chicks are negotiating better deals since they are being taken advantage of in this age of instant entertainment @ cheap rates. Seinfeld and the Friends cast were making $1mm or close to it and now you get cheap entertainment and wonder why they’re always yelling and fighting to get ratings. I enjoy Yandy, but I think she needs some counseling because she is clearly in love with Jim or maybe she was his jump-off for a bit to be as concerned as she is with his spending habits and what he see’s in Chrissy that he doesn’t see in her? (Replay the episode from two weeks ago.) Maybe Chrissy sucks a meaner dyck? I don’t know – if that greasy as gloss can’t help you, then I don’t know what will. Mona (her mentor & business partner) and I were both appauled at her actions when she dissolved her management relationship with Jim. It sounded like a lover’s quarrel and she couldn’t reconcile her feelings and that’s why Chrissy went “Pit Bull” on that ass. Somethings just not right about that whole situation. People are so concerned about money and greed these days that its easy to overlook real love. Chrissy just wants to be happy with Jim for whatever reason, as I’m sure most of us want with our significant other. Emily and now Kimbella are also looking for the same thing. By the way, I can’t take anymore “Kimbella-isms” either! Was she home-schooled by her crazy ass momma? You can’t walk around with ho-ish tendancies and then get mad when Juelz can’t or won’t take you seriously. Did you not realize the strive you’d cause by blapping your foolishness and fuckery liaisons on national TV. Oh that’s such a good look – really shows your concern for your kids (you crazy chick)! Most men prefer their women to be a Lady in the Streets, but you brought the sheets to the streets and now you want us to have a different view on your ass. If things aren’t going so well, why are you making more babies…there’s a way to prevent that and its called birth control and comes in many forms. I’m sure they have one that even Kimbella can understand and use. You don’t know where you stand and don’t want to be like your momma, yet your following the blueprint to the script. I need better writing if there’s a next season. (I also need Kimbella to get her GED or take a toast masters course on how to speak because this ignorant chick scares me!)

  • Artist Esther Anne Wilhelm

    I have recently been forced into the lime light here in Hawaii and have been asked to sign contracts with several people who want to manage me. I was wondering if I could get some advice or help in this matter.

    In Love and Light Esther Anne Wilhelm
    swilhelm20@gmail.com

  • sweetz

    Hello yandy!*u how are you!? My name is Sweetz from jersey I def need and want a manager like urself! Please get in contact with me! twitter: @sweetz856…fb:.Sweetz hardison muah xoxo

  • babyjesus

    To whom it may concern I’m a 37year old father of six.I recently been fired from my job that i been working on for seven years.I have talent that I really can use monami expertise in.I’m a drama free dude no baby momma drama I have all six of my kids with me and i really can use help not begging I perfer to work for it not looking for handouts.plz get back at me i see on the show some people r in appreciated I’m not like that and really hope I get chance to prove that my e mail is daddyyou86@yahoo.com.plz I hope u guys can help dollar signs

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  • Teresa Stringer

    Hello Yandy, my name is Teresa, but they call me Tlee. I am so happy to see a woman take on the responsibility of being in Music Management and I give it to you girl. I am also in Music Management trying to make it happen and would love some tips and advice from you on HOW TO MAKE IT HAPPEN. Kerry is CEO/Manager of Boss Ladies Entertainment and I am Managment of B.L.E. We have artists that are booming here in Detroit and in Maryland and I really need some advice from you. As women trying to make it, people feel as if there is no way we could pull it off and we are always getting the end of the stick, so please, if possible email me if you feel me and you have the time to communicate. Kerry and I are Go Getters and Whatever needs to be got we go out and get it.

  • Ashunda Thomas

    @yandysmith ! Sounds like the path I’m currently on! Currently doing Life Coaching lessons and have plenty personal experience in the field as well – with myself. I’m also eagerly working towards my PhD in Psychology! I knew it was more to you that I had an instant liking of! You go girl! And maybe I’ll see you on that side of the war zone :) @AThomasPhD

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