Natural Hair is Big Business For Black Entrepreneurs

A lucrative industry for a new generation of hair care product suppliers

A Promising Future

So how do black-owned haircare companies continue to excel in the natural haircare market they pioneered now that mainstream companies see it as a viable business opportunity? Another way is by capitalizing on the fact that they created their businesses to serve women like them. “Authenticity is key, particularly when you’re dealing with hair, which is a very personal subject for most,” says Miko Branch. “Titi and I are the face of our brand. Customers have seen our hair go through changes and they’ve watched us transition many women, so they feel comfortable with our products.”

Although it may be easier for mainstream companies that already have relationships and shelf space with retail chains, there are opportunities for burgeoning entrepreneurs who are looking to get a foothold in the market, says Malaika Tamu Cooper, founder of the Natural Haircare Expo, a 15-city tour that features natural haircare workshops, classes, and vendors. She suggests that owners take advantage of showcases like her expo and the World Natural Hair Health & Beauty Show that takes place each year in Atlanta.

Haircare blogs and social media will continue to influence which products consumers turn to, so brands must be willing to talk haircare on their Facebook pages and attend events such as hair meetups across the country, says Price, who is also looking to sell products in Harrods in the U.K.

But perhaps survival is simpler than that. “You have multimillion-dollar companies with major advertising budgets and distribution deals already in place, so we’re no longer competing with the handful of people you see at the hair show,” says Kinky-Curly’s Davis. “How are we going to survive? We have to keep creating products people love.”

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36 Responses to Natural Hair is Big Business For Black Entrepreneurs

  1. Jugar Jugar says:

    Cosmetics industry is increasingly developing life better, improved that people in need of care themselves up, so the natural hair industry has struck a chord of women

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  5. Robert Thompson says:

    I doubt very seriously that the black female entertainers of today will support a cosmetics company that is created by a black person and owned by a black person. But these same black female entertainers will break their necks to secure a deal with white cosmetic companies. Beyonce,Rihanna,Queen Latifah,the list goes on and on.

    • Yvette Jones says:

      Maybe it’s obviously clear the white larger companies tend to pay more than a black owned business that starting out.

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  32. Lin Warmsley says:

    We have to learn Self respect, Self love and Sustain each other

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