In August, Facebook launched its livestreaming feature for celebrities and is foraying into sports, thanks to NBA Digital. On October 1, at 11:00 a.m. EST, NBA Digital will livestream LeBron James and the Cleveland Cavaliers.
In addition to being live on Facebook, the first-ever sports simulcast, titled NBA Real Training Camp, will air on NBA TV and NBA.com and feature live commentating from Cleveland’s Vince Cellini and NBA TV analyst and former Cavaliers Head Coach Mike Fratello.
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In addition to Thursday’s special edition of the show, NBA TV’s week-long NBA Real Training Camp series will also feature the Minnesota Timberwolves and 2014-15 Kia NBA Rookie of the Year Andrew Wiggins (Tuesday, Sept. 29), Milwaukee Bucks and head coach Jason Kidd (Wednesday, Sept. 30), and Memphis Grizzlies and Marc Gasol (Friday, Oct. 2), with all episodes streamed live on NBA.com.
“We have a long history with Facebook and are excited to team up with them for another first of its kind initiative, as we bring the excitement of Real Training Camp with Head Coach David Blatt, LeBron James, and the Cleveland Cavaliers to an even broader audience,” said Albert “Scooter” Vertino, general manager of NBA Digital and SVP of programming, Turner Sports.
“Our goal is always to provide the most compelling content for our fans any way they choose to consume it, and this initiative will expand the visibility of this quality daytime programming.”
For more information on the schedule and commentator pairings visit nba.com/nbatv.