The NBA and Taco Bell Corp. on Tuesday announced an expansion of their marketing partnership, which will keep the revamped brand as the official Quick Service Restaurant Partner of the league. The two became partners in the 2009-2010 season.
“The NBA has been an incredible teammate in helping us connect with basketball fans,” said Taco Bell Chief Marketing Officer, Chris Brandt. “When fans see amazing moments on the court, it definitely syncs with our Live Más attitude and we’re inspired to celebrate with them. Whether you were there in person or you’re hearing about it via social or TV, we can showcase amazing athletic achievement for people in a relevant way and extend the fun and the conversation.”
Taco Bell will continue as the title-sponsor of the Skills Challenge, held on the Saturday night of All-Star weekend. The arrangement is said to also increase Taco Bell’s brand presence on the NBA’s digital and social media properties.
“Taco Bell has been a tremendous partner over the last four years and together we have created some remarkable programs, bringing our shared young, multicultural audience closer to the game,” said Emilio Collins, NBA Senior Vice President, Global Marketing Partnerships.