Nicki Minaj’s Branding Power Decoded

Black-Barbies

BARBIE: Often referring to herself as the “Harajuku Barbie” and her legion of fans as “Barbies” and “Kens,” Nicki has become an unofficial spokeswoman for the long-running doll line. Last year Mattel saw a 9% increase in fourth quarter sales, which were propelled by a strong showing by Barbie dolls. In fact, Barbie revenue saw an 8% increase by itself. While there are no stats to show how much of a direct impact Nicki’s continual mentioning of the popular brand had on those figures, the free promo definitely didn’t hurt (and we bet a Nicki Minaj doll of some sort is probably in the works).

BARBIE: Often referring to herself as the “Harajuku Barbie” and her legion of fans as…

  • sara

    eww