Nicki Minaj’s Branding Power Decoded

Nicki-Minaj-Mac-lipstick

MAC LIPSTICK: Last November, Nicki launched a limited edition, cotton candy pink lipstick with MAC Cosmetics right around the release of her debut album, Pink Friday. The lipstick—named “Pink 4 Friday”—was only on the market for four Fridays but had fans chasing down the Minaj-cosigned lip color, selling out in a matter of hours on the day of its release. MAC’s parent company, Estee Lauder, just so happened to see its fiscal second quarter earnings rise at a better-than-expected clip of 34% as a direct benefit of “strong holiday sales.” Darling Nicki may have had a hand (and a pouty mouth) in that increase.

MAC LIPSTICK: Last November, Nicki launched a limited edition, cotton candy pink lipstick with MAC…