Nicki Minaj’s Branding Power Decoded

Nicki-Minaj-wigs

WIG BUSINESS:   In addition to her music and unique fashion sense, Nicki Minaj is also known for her assortment of Japanese anime-inspired wigs, most notably ones with colorful tresses cut in a bang that have found their way on to the heads of many young ladies. A Google search for the term “Nicki Minaj wigs” will pull up multiple websites selling hairpieces inspired by the rap star. Atlanta wig retailer Hair Fiction—who is among the first to design a Nicki Minaj wig—says that the headpiece launched last June and has been their monthly top seller ever since. According to market research by Mintel, the Black hair business generated over $165 million in 2008 and with her pink wig in tow Nicki continues to think big, get cash and make them blink fast.

WIG BUSINESS: In addition to her music and unique fashion sense, Nicki Minaj…