Michelle Obama's style influence had not only made its mark on working women around the world, but on the business of fashion as well. Here we take a look at a breakdown of numbers that show Mrs. O's power to wear a brand and make it a household name. <i>—Janell Hazelwood</i>
<ul> <li><strong>$2.7 BILLION:</strong> Total value the First Lady created for <strong>29 public companies</strong> by Michelle Obama's wardrobe choices in <strong>189 </strong>public appearances.</li> </ul> <ul> <li>After the First Lady wore this couture dress, designed by <strong>Isabel Toledo</strong>, and gloves from <strong>J. Crew</strong>, the New York Times reported the women's section on J. Crew's <a href="http://bits.blogs.nytimes.com/2009/01/21/seeking-obama-fashions-visitors-crash-j-crews-web-site/" target="_blank"><strong>online site had crashed</strong></a> because of surge in Web traffic. </li> </ul>
<ul> <li><strong>$16: </strong>The price of J. Crew stock before her appearance on the <strong>"Tonight Show with Jay Leno"</strong> on Oct. 27, 2008, sporting this chartreuse cardigan.</li> </ul> <ul> <li><strong>$20:</strong> Price of J. Crew stock just four days after the appearance <em><strong>(Source: <a href="http://hbr.org/2010/11/vision-statement-how-this-first-lady-moves-markets/ar/1" target="_blank">Harvard Business Review</a>)</strong></em></li> </ul>
<ul> <li><strong>$772 MILLION: </strong>Total gains over the two days after Michelle Obama wears apparel for companies associated with this outfit, including Richemont, Macy's, Nordstrom, Saks Fifth Avenue, and Dillard's.</li> </ul> <ul> <li>The dress is designed by Calvin Klein, a brand available at Nordstrom and Macy's, and the cardigan is by Nina Ricci, a designer brand sold at Saks. </li> </ul>
<ul> <li><strong>245: </strong>Number of items of apparel from the companies observed in the study including J. Crew, Gap, DSW, Target, Urban Outfitters, and <strong>Liz Claiborne </strong>(which is the brand of the black-and-white printed dress seen above)– all brands easily obtained by the average American consumer.</li> </ul> <ul> <li>She is known to get more than one wear out of classic pieces, having worn this dress while at the White House in October 2009 and then again, June 2010 while addressing troops. </li> </ul>
<ul> <li><strong>$14 MILLION: </strong>Average value Michelle Obama generates by any public appearance. In this appearance, Michelle Obama wears a gown by<strong> Naeem Khan </strong>while accompanying President Barack Obama to the state dinner for Indian Prime Minister Manmohan Singh Nov. 24, 2009.</li> </ul> <ul> <li>The designer<a href="http://blogs.wsj.com/runway/2010/02/18/naeem-khan-still-riding-the-michelle-obama-wave/" target="_blank"><strong> told the Wall Street Journal</strong></a><strong> </strong>during Fashion Week in February that his "business is taking a big turn for the better. Even in an economy like this, glamorous things like these are selling in the stores. And for that I say, ‘Thank you Michelle Obama.’" </li> </ul>
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