Decoding the Business of Earvin “Magic” Johnson

Adding the L.A. Dodgers to his business portfolio, the NBA Hall-of-Famer continues to secure landmark deals

Johnson with Starbucks Chief Executive Officer, Howard Schultz (Image: Getty)

FOOD FOR THOUGHT

Knowing the importance of daily nutrition, the former Lakers’ owner partnered with several companies to put his imprint on the food service industry. In 1998 Johnson teamed up with Carlson Restaurants Worldwide Inc. to establish Magic Johnson’s T.G.I. Friday’s in Ladera, CA. He also teamed up with Sodexo, Inc., a food service company, in 2006 to establish SodexoMAGIC, which provides catering, food distribution and environmental maintenance to a client list of nearly a dozen companies.  During that same year, Johnson worked with Starbucks’ Chief Executive Officer, Howard Schultz to acquire 50% of the coffee shop company, but sold 105 coffeehouse franchises back to the company in 2010 for a reported $75 million.

Click here to continue reading…

Pages: 1 2 3 4 5 6 7
ACROSS THE WEB

10 Responses to Decoding the Business of Earvin “Magic” Johnson

  1. Pingback: Decoding the Business of Earvin “Magic” Johnson » JK Consulting Group, LLC

  2. Pingback: Penny Hardway Finds Success in Business & Back in School-Black Enterprise

  3. Pingback: Penny Hardaway Scores Big with Booming Business Portfolio » JK Consulting Group, LLC

  4. limo in san francisco says:

    Valuable info. Fortunate me I found your site by accident, and I am shocked why this accident did not came about in advance! I bookmarked it.

  5. source says:

    An interesting blog post there mate ! Cheers for that !

  6. Pingback: The League Scores Big with Social Media During 2012 NBA Finals - Black Enterprise

  7. Pingback: Earvin Magic Johnson Launches New Network Aspire - Black Enterprise

  8. Pingback: Earvin Magic Johnson Launches New Network Aspire | The Kelly Price Project

  9. Pingback: Earvin “Magic” Johnson: Understand Your Customers and Over-Deliver : Lepi primeri

  10. Pingback: Magic Johnson dan Bisnis | Jennie M. Xue

Leave a Reply

Your email address will not be published. Required fields are marked *