People look to us forâ€¦
Everything thatâ€™s fly. You can go to a HypeBeast or a HighSnobiety to get whatâ€™s commercially fly, but people wanna know whatâ€™s fly in the streets, so they come to us.
We started this blog becauseâ€¦
Five years ago, everyday we would go to the blogsâ€”the YBF; Concrete Loopâ€”and discuss everything that was on these blogs. We always felt that there wasnâ€™t always one blog that incorporated fashion, music and entertainment. You would go to one for fashionâ€¦one for music orâ€¦one for entertainment, but there was really no place where you could go for everything. There were so many blogs with â€śthe stuff.â€ť There was Stuff White People Like, Stuff Black People Like, Stuff White People Hate; there were all these things and we were thinking to ourselves, fly people like stuff too. What we thought was only going to consist of telling people what stuff fly people like, turned into this whole lifestyle.
The best advice weâ€™ve gotten since working in this space wasâ€¦
From June Ambrose: It was the very first day I (Rae) met her. She said, â€śNo matter how many celebrities [you] meet, no matter how many big time clients that [you] meet, always understand that this is a business and that these people are never really your friends.â€ť It sounds really harsh, but it was truer than I thought it was. She said, because of our platform weâ€™re gonna get celebrities who wanna be our friends and weâ€™re gonna get other bloggers who are gonna wanna be our friends, but at the end of the day she needed me to really view this as a business and never get too attached; this way, when something happens [weâ€™re] not really surprised and can keep on moving without the hurt.
The best advice we would give someone breaking into this space isâ€¦
Itâ€™s less about creating a voice and more about keeping a voice. A lot of people come out the gates strongâ€¦people come into politics and theyâ€™re very gung ho; they wanna change this and they wanna change that, and the minute they sign a big deal, itâ€™s out the window. Somebodyâ€™s telling them what to do and how to say it. I (Rae) write for SFPL, for Uptown Magazine, for Vibe Magazine, [and] itâ€™s very important that itâ€™s my voice and that you can hear the same voiceâ€¦no matter whose publication it is. I donâ€™t ever want it to seem like somebody can pay me to alter my opinion.
Be sure to check out the rest of the digital thought leaders as theyâ€™re revealed each day by logging on to BlackEnterprise.com/BlackBloggerMonth.