sellout streak and 8% of gross ticket sales, in the form of an admissions tax, went back to city, he says.
He added that this type of contribution to the community is great. “We are business people and like to talk dollars and cents, but people tend to underestimate the impact [a championship game] has on the fiber of life. There is the element of psychology—it generates a [warm] feeling and positive momentum in the city and people tend to feel good about themselves when hosting an event of such magnitude.” That, in itself, can have long-lasting effects.
Next in the five-part series: The League