Cheyenne Woods: More Than Tiger Woods’ Niece

The female golf phenom carves out her own lane on the green

Do you feel there’s a difference in the sport being a woman? Do you struggle with respect on the green at all?

As a woman, sometimes people may underestimate you. When I go out to a random driving range or play with a random group of golfers—especially older men—and they don’t see my name or know that I play collegiate golf, it’s always fun to see the look on their faces after I take a swing. They are always so surprised when I’m beating or actually competing with them. When it comes to men my age, it’s not very hard to earn respect as a female golfer because they understand that you are going through the same thing as they are and value your work ethic.

Do you have any current endorsements on the table yet?

As an NCAA athlete and being an amateur I am not allowed to arrange any endorsements or agree to anything until I finish golfing which will be at the end of May. Right now, it’s kind of all up in the air.

Is there a process that you will use to choose brands that you align with?

Yes. I definitely want to be able to make sure that I am representing a strong brand and something that I will be proud to represent. I want to be a good role model for girls that have the same passion for golf as me, so I want to make sure whichever brand I am with puts me in the right light.

How are you thinking about your personal brand and how image plays a role in profitability?

I would like to build a strong personal brand and, right now, I believe my brand is unique. First in that, though I am mixed, I consider myself African-American, and there are not many women on the LPGA tour that look like me. Secondly, I will stand out carrying the Woods name.

I also think about Natalie Gulbis. Growing up looking at the LPGA, she was one of my favorites. Natalie really stood out because she’s very feminine and relatable to little girls who like to wear pink and dress up. Her image has really propelled her to be who she is today and be—in the spotlight as one of the most popular female golfers.

What do you think makes you a “Woman of Power?”

What makes me a woman of power is my ability to make my own name. The Woods name can only take me so far. Being able to earn my own college scholarship, make honors, and become the team captain shows that I have the ability to hold my own.

Do you have any advice for young girls that may want to grow up to be a golfer one day?

Be passionate about what you love because it will lead you to success regardless. Whether it will make you millions or not, if you’re doing what you love, you’re going to be happy. Some of the people with the most money in the world aren’t the happiest and that’s something that I’ve really learned. I value my happiness and being able to be where I love and play a sport that I love and that’s what gets me through everyday.

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  • Peter S. Saucier

    Several years ago, our daughter, Valerie, played in a tournament at Arizona State University with Cheyenne Woods in her threesome. Valerie, who later went on to be MVP on a conference championship college team, got smoked by Cheyenne. The best part is that Cheyenne was a friendly, delightful young woman whom it was a pleasure to watch in action.

  • Tony DeBottis

    It’s great to see this young lady excell in Golf And in life. Good luck to you and keep up the hard work. I hope I live long enough to watch you on TV.

  • Curtis M.King

    It is great to know that another African-American is making a break-through in an area in which there are but a few of her kind!

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  • Po fetchanail

    Cheyenne isn’t just black so she doesn’t have an inferiority problem like most of the people involved with racist media.

  • Hans

    There is nothing African about Tiger Woods.He is an American with a Vietnamese mother, so that makes him Vietnam/American.

    • Justin

      @Hnas. I don’t think you could be more wrong if you tried….. Tiger wood not African-american? what planet are you from? his lineage is clearly from black ‘African’ descent, as are all black people.

    • KL

      Not to mention that his mother is Thai, not Viet…

  • Mac

    @Hans and Po fetchanail You are both wrong in so many counts. There is a law and definition of race here in America and it simply says only 1 drop of Melanin Dominant person (Colored, Black people,Moor, African, African American, Kush, Ethiopian,India (Herodoctus used Ethiopian and Indian to describe People with Black skin) make you BLACK. Tiger Woods’ mother is a filipina(from Philippines). You dont have to take my words for what race does a filipina belongs to, so here is a link with documents of how White people describe them.The Albions’ description are . Filipinoes have African blood. The article was created from war document and newspaper articles during the USA took over the Philippines.

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