Tyler Perry Decoded: The Deals, the Brand, the Influence

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THE BLACK CHURCH  As a devout Christian, Perry constantly incorporates themes of God, the church and gospel music into his work. While the mainstream tended to steer clear of religious undertones in movies, the New Orleans native ran towards it, and the bank in the process. His popular Madea films reflect that the most, with 2009’s Madea Goes to Jail grossing over $90 million. As a result of his early success at captivating this niche audience, more studios are starting to take a chance on films that center around Black churches [e.g. 2003’s The Fighting Temptations ($30 million), and 2005’s The Gospel ($15.7 million)].  “Hollywood is finally waking up to the fact that people who go to church also go to the movies,” Perry told USA Today. “I'm not sure what took them so long to see that or how long they'll keep it up.”

THE BLACK CHURCH As a devout Christian, Perry constantly incorporates themes of God,…