Lupe Fiasco Named Creative Director of Health Start-Up App, Higi
Black Enterprise Magazine September/October 2018 Issue

lupe fiasco staringRapper Lupe Fiasco can now add business start-up to his resume. The Chicago MC was named creative director of Higi, a new health and wellness app.

The app calculates a Klout-like score that combines body vitals like one’s blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement. The app also has a photo tagging feature that allows users to upload images of their meals or their social activity, identifying the relative caloric content of the activity pictured and suggesting ways to work it off.

“The dope part about this, other than just being creative director, is adding value to this company because it adds value to the world,” the rapper told Billboard.

“You could take a picture of this fried chicken, and if it was 60 calories you could take a couple walks around the block, or do 20 minutes of jumping jacks,” he says.

Read more at Billboard.

Join the Conversation

Gerren Keith Gaynor (@MrGerrenalist) is a freelance journalist based in New York City. He has been published in the New York Times, ESSENCE magazine, EBONY.com, New York Amsterdam News, Loop21.com and Newsone.com. Gaynor received his master degree in Journalism from Columbia University and his bachelor's in English from Morehouse College.


MORE ON BlackEnterprise.com