20 Recession Resistant Franchises

Promising picks to choose fromeven in this economy

“The first month, I made $52.30,” says Powell, who found things more difficult than anticipated. “The next two months, I made zero. I felt I wasn’t going to make it.” But the fourth month was the charm; she did $28,000 in sales and she hasn’t doubted her decision since. Last year, Powell’s operations finished with a little more than $600,000 in gross volume; a 42% increase compared with last year. And for 2009, they project $800,000. Today, Powell has 12 full-time employees, which during the summer also includes her 17-year old son, Tyler, and works out of a 3,000-square-foot facility that includes an office and storage spaces for clients when needed.

“In any part of the country, there’s the potential for a disaster,” says Lesonsky. And a disaster doesn’t necessarily have to be a big one; it could be a fire in your strip center. Or your records blow up. So the growth in the industry is not a new need; it’s the awareness of the need for the service.”

Powell says she is optimistic about both the economy and her future as a franchisee, saying it will likely bring her and her husband into retirement. “I’m not nervous at all [about the economy],” she says. “I’ll continue to do this as long as I can.”

(View the 20 Recession Resistant Franchises list here.)

Further Reading: QUIZ: Is Opening a Franchise Right For You?

—Additional reporting by Bridget N. Armstrong

This article originally appeared in the September 2009 issue of Black Enterprise magazine.

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