30 for the next 30

Here are the movers, shakers, and decision makers poised to dominate the pages of Black Enterprise in the decades to come.

anniversary in May, leaves no doubt that he is a force to be reckoned with. Vanguarde is poised to be the most impactful black magazine publisher since the founding of Earl G. Graves Publishing Co. and Essence Communications 30 years ago.

Russell W. Simmons
42, Founder and CEO, Rush Communications. Since selling Def Jam Records to Universal Music Group last year, the original hip-hop mogul is expanding his claim on popular culture and the diverse markets of consumers who embrace it. Add the highly anticipated website 360HIPHOP.com to the mix of advertising, fashion, magazine, television and film production, and artist management ventures that comprise his $150 million be 100s company.

Percy “Master P” Miller
30, CEO, No Limit Enterprises. When No Limit Enterprises debuted on the 2000 be industrial/service 100 list, reporting revenues of $110 million, Miller dethroned Karl Kani as the youngest be 100s CEO. In addition to rap music, Miller has stamped the No Limit brand on clothes, movies, and toys. Miller’s entrepreneurial instincts have served him well in the past; expect them to sustain him in the future.

Alfred C. Liggins III
35, CEO, President & Treasurer, Radio One Inc. Since taking Radio One — the fast-growing, acquisition-oriented radio empire founded by his mother, Cathy Hughes — public last year, Liggins is the odds-on favorite to become king of the urban airwaves in the decades to come. Liggins, who led Radio One to be Company of the Year honors with 1999 revenues of $93.3 million, remains focused on expansion — and pleasing shareholders. Stay tuned.

J. Donald Rce
41, President, Rice Financial Products Co. Rice leads a team specializing in interest rate swaps, one of the most complex type of securities know as derivatives. Among the best firms — black-owned and otherwise — in this area, their mastery of such deals resulted in be Financial Company of the Year honors for 2000. Look for Rice to play a pivotal role during a time of continued merger-and-acquisitions activity.

Don Coleman
48, President & CEO, Don Coleman Advertising (DCA). With clients such as DaimlerChrysler and American Airlines, DCA is No. 2 on the be advertising agencies list with $202 million in billings. As chairman and CEO of the New American Strategies Group, a result of a partnership between DCA and True North Communications, Coleman is poised to capitalize on the African American, Asian and Latino markets and to increase his clout in the ad game.

Robert Knowling
44, Chairman, President, & CEO, Covad Communications. Knowling is one of a growing number of African American CEOs of publicly traded technology companies. Covad, which is traded on the Nasdaq exchange, is the leading national DSL broadband services provider. But Knowling won’t stop at reaching 40% of the nation’s homes and 45% of its businesses — international expansion is a top priority.

Rep. Harold Ford Jr.
30, Member, U.S. House of Representatives (D-Tenn.). Elected at 26, Ford was the youngest member of the 105th Congress. It’s in the blood — his father, Harold Ford Sr., served in Congress for 22 years. With membership on the Education and Workforce as well as the

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