40 Rising Stars 40 & Under

KarineMehu_adj

Karine Méhu, 35

Senior Director, Strategic Marketing

USA Network, NBC Universal Entertainment Cable Group


With more than 12-years experience developing award-winning websites followed by a career in multimedia marketing, Méhu has developed a sharp eye for digital marketing campaigns and creating marketing platforms for top corporations.  


Beginning as an editorial assistant for BET Publishing, Méhu moved on to the role of producer with MSBET, a joint-venture between Black Entertainment Television and the Microsoft Corporation. Later, she worked for top advertising agencies in New York. Seeking to move from agencies into the publishing sector, merging both journalism and digital training acquired over the years, she took a position as associate director with the newly formed Time Inc. Digital.  She then moved on to ESPN and became director of Multimedia Marketing. 


Today, as senior director of Strategic Marketing and Digital for USA Network properties, Méhu’s role is to set digital and broadcast marketing strategies for USA Network and ensure that partners and advertisers have the best-in-class advertising experiences on air and online.  


Last year, Méhu was named one of Black Enterprise’s Top Advertisers and Marketers (February 2011).

Karine Méhu, 35

Senior Director, Strategic Marketing

USA Network, NBC Universal Entertainment Cable Group

With more than 12-years…