40 Rising Stars 40 & Under

KimberlyHogg

Kimberly Hogg, 25

Brand Manager. AMP Energy

PepsiCo Inc.


Hogg is currently the brand manager for Pepsi’s AMP Energy drink. She’s responsible for analytics and scorecarding, developing retail programming, managing the brand’s social presence online, creating e-mail distributions, and keeping her team abreast of how the brand is performing. AMP, which pulled in more than $250 million in revenues in 2011, relaunched at the end of February with new graphics, new formulas, and new positioning.


Hogg became a brand manager at Pepsi without any professional marketing experience and without having majored in marketing in college. She’d been an economics major and spent a year and a half at Citigroup before deciding to go after a marketing position. She had only participated in a marketing challenge in college for fun, but that brief experience was enough to make her realize her professional passion.


Major personal accomplishment: "Living in New York City debt-free! I’m very reliant on Groupon, Lifebooker—all of those services that make sure I have a great life within my means."


Next personal goal: To get an M.B.A. in the near future


Dream vacation: "I’m fascinated with Dubai because it’s grown into a global city and a strong business hub at an alarmingly fast rate. And on top of that, it has beautiful beaches and resorts."


Dream car: A Porsche Cayenne Turbo


Phone: Blackberry


Laptop: HP tablet


Favorite store: "I love boutiques--but in terms of mainstream, I really like Topshop."


Favorite beverage: "I’m a fan of anything with Elderflower in it. So everything from an elderflower martini to an elderflower ginger ale. I like sweet things."

Kimberly Hogg, 25

Brand Manager. AMP Energy

PepsiCo Inc.

Hogg is currently the brand manager for Pepsi’s AMP…

  • Dr. Maria Arvelo Lumpkin

    Kimberly Hogg, your future is so bright it blinds me. Congratulations, you deserve it!