5 Hot Business Fields For Women

Thinking of starting a company? These sectors are proving to be particularly lucrative for entrepreneurial sisters.

1983, she started Grant Communications Inc., a corporate labor relations and conflict resolution consulting firm based in Del Mar, California.

Today her firm matches its five-year average earnings of $2.5 million annually doing investigations and helping personnel or labor relations executives or in-house attorneys unravel and understand constitutional and equal employment opportunity law.

“You will always have problems surrounding cultural differences. Add sexual harassment to the mix and you’ve got an industry need that’s nearly out of control,” says Grant, who works with a network of 150 contractors. One-third of these are attorneys, who do the training and consulting, and the rest are investigators with experience in employment law and the EEOC.

As for making a go of it as a lawyer running a consulting firm, Phil Shuey, past chair of the law practice management section of the American Bar Association and owner of his own consulting concern, suggests making sure you have a unique service to offer and deciding how you want to balance practicing law with running a consulting firm. Also, be aware that as a consultant you’ll have a wider range of competitors. While being a lawyer helps you with credibility, your competitor could be a larger or more specialized organization with more resources.

Tender Loving Care: Home Healthcare Service Nearly 25 million Americans over 70, whose baby boom children are increasingly desperate for an alternative to nursing home care for their parents, are helping to drive the home healthcare industry through the roof.

The need for geriatric care managers, facilities and services, plus home healthcare assistance, occupational therapy services and outpatient care is growing at rates as high as 60%, making home healthcare the industry to watch. Supportive care services hold the greatest potential for entrepreneurs, says Judith Clinko, RN, a member of the advisory board of the Home Care Aide Association of America in Washington, D.C.

“There is a lot of opportunity for people to provide home care in their communities,” says Clinko, who is also CEO of Catalina In-Home Services Inc. in Tucson, Arizona, and a consultant in private-pay supportive care services. “What we need are compassionate, people who are concerned about the elderly in the community and interested in making a difference.”

Rosalie Crowe is the owner of Southern Hospitality, a home healthcare firm in Fayetteville, North Carolina. Crowe, 40, whose company grossed more than $600,000 last year, started
her business in 1994, after wishing she had someone to help her look after her mother.

Crowe started her business from home with a $12,000 SBA loan, while working the night shift as a full-time nurse.

While the demand for private-pay homecare services will continue to increase, the growth opportunities are in placing caregivers who provide nonmedical services, such as meal preparation, cleaning, companionship and transportation, says Clinko. Due to recent cuts in Medicare reimbursement, many traditional home healthcare agencies are fighting for survival. Odds are better for entrepreneurs who provide supportive services to the general public who pay directly or through long-term care insurance as opposed to Medicare, she says. Scott Lara,

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