A Hair-Raising Success

Smart promotion and marketing providedthe start-up capital for these magazines

fashion and articles about high-profile celebrities. Def Jam Records owner Russell Simmons is an investor, advisor and editorial director. “With his help, we’ve been able to attract people like Quentin Tarantino, Andre Harrell and Jada Pinkett, and advertisers like Motown Records, Calvin Klein and Tommy Hilfiger,” says Bramble. Oneworld, with a circulation of 40,000, is sold in major urban centers.

Since its inception, the company’s revenues have risen from $257,000 to $750,000 to an estimated $1.5 million in 1997. Bramble and Pasmore plan to take the company public this year but will remain majority shareholders. New Image employs a staff of five between its dual offices in Hempstead, Long Island, and Manhattan, and uses a number of freelance writers and photographers. The company produces five different magazines in-house and anticipates launching yet another title, ProStyle, in May, featuring the lifestyle of athletes. The publishers have set a goal of publishing 10 issues of ProStyle a year.

New Image Media, 73 Spring St., Suite 501, New York, NY 1001.2; 212-941- 0774

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