A New Way of Doing Business

ViaNovus's software takes the guesswork out of construction management

building and technology side of the business,” says Malliet, “but I always was involved in looking at ways to use technology to help the client solve business problems.” Malliet is an ex-Marine whose first encounter with technology was with the computer systems he used to fly jets during his seven years in the service.
With more than 19 years of sales and marketing experience, Malliet is responsible for ViaNovus’s product development, sales and marketing. Prior to ViaNovus, he was vice president of sales at Ziff Davis and director of new products at Unisys.

“I went from sales to sales management. The next logical step was to run my own company,” adds Malliet, who holds an M.B.A. from Pepperdine University. It didn’t hurt that he got a little prodding from his mentor, Michael Fields, ViaNovus’s chairman of the board. Malliet once worked for the CEO of the Fields Group, prior to Fields’ founding OpenVision and leading the company to an IPO that raised $44 million with a market capitalization of $275 million.

Malliet wants to follow in his mentor’s footsteps and take ViaNovus public. Sales generated from Paragon reached $3.2 million last year, up from $1.6 million in 1998. However, Malliet is banking on new, enhanced versions of the software, including a complete Web-enabled product, and doubled spending on marketing to boost sales to $18 million by year-end.

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